<p align="center" style="margin-right:-1px; margin-bottom:13px; margin-left:-9px; text-align:center"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><u><span lang="EN-US" style="font-size:12.0pt"><span style="color:black">Job Description – Retention Manager</span></span></u></b></span></span></span></span></p>
<p style="margin-right:-1px; margin-bottom:13px; margin-left:-9px; text-align:justify"> </p>
<p style="margin-right:-1px; margin-bottom:13px; margin-left:-9px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Company Brief:</span></span></b></span></span></span></span></p>
<p style="margin-bottom:10px; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="background:white"><span style="line-height:115%"><span style="color:#1c1c1c">About OpenPlay Technology Pvt. Ltd. </span></span></span></span></b></span></span></span></p>
<p style="margin-bottom:10px; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%">OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of <span style="background:white"><span style="color:#1c1c1c">consistent growth with robust profitability over the years. With a team of over </span></span>100 passionate and creative people, <span style="color:#111111">OpenPlay provides the perfect atmosphere for creativity and development for its people through a culture of empowerment, openness and collective ownership.</span></span></span></span></span></span></p>
<p style="margin-bottom:10px; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:#111111">The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%.</span></span></span></span></span></span></p>
<p style="margin-bottom:10px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%">Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and responsible gaming. Open play is aiming to be India’s largest vernacular social gaming platform on the back of product innovation and data driven player lifecycle management. The company with over 1million + players was recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to </span></span><a href="https://www.openplaytech.com/"><span style="font-size:10.0pt"><span style="line-height:115%"><span style="color:blue">https://www.openplaytech.com/</span></span></span></a></span></span></span></p>
<p style="margin-bottom:10px; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="background:white"><span style="line-height:115%"><span style="color:#1c1c1c">About Nazara Technologies Pvt. Ltd.</span></span></span></span></b></span></span></span></p>
<p style="margin-bottom:10px; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Nazara is a leading diversified gaming & sports media platform with presence in India, Africa and North America. It is the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It’s subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among numerous others. </span></span></span></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Position:</span></span></b><span lang="EN-US" style="font-size:10.0pt"> <b>Retention Manager</b> </span></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Description: </span></span></b><span lang="EN-US" style="font-size:10.0pt">A Retention Manager is responsible for developing and implementing strategies to increase customer retention and loyalty for an organization. This includes analyzing customer data, identifying trends and pain points, and developing and implementing programs to improve customer experience and satisfaction. The Retention Manager also works closely with other teams, such as marketing and customer service, to ensure a consistent and cohesive approach to retention efforts</span><b><span lang="EN-US" style="font-size:12.0pt"><span style="background:white"><span style="font-family:Roboto"><span style="color:#4f81bd">.</span></span></span></span></b></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Key Responsibilities:</span></span></b></span></span></span></p>
<ul>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Plan and deliver CRM strategies across the campaigns encouraging customer retention and customer loyalty.</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Track and improve key metrics related SMS, Emails and Push notifications</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Ensure that the right messaging is communicated on the right channel</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Identify new features and improvements related to CRM channels</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Build custom segments and journeys to improve retention across segments; Build custom journeys for activation of users using CRM channels</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Prepare and present marketing performance and commercial KPIs</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Work closely with the product team to get necessary events added on MoEngage so that communication can be customised as per user cohorts</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Establish framework, ground rules and best practices for CRM channels</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Plan and implement A/Bs to experiment with campaign content, channel, frequency, and cohorts</span></span></span></span></span></span></li>
</ul>
<p style="border:none; margin-left:55px; text-align:justify"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:291.9pt"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Location: </span></span></b><b><span lang="EN-US" style="font-size:10.0pt">Hyderabad </span></b></span></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Qualification: </span></span></b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd"> </span></span></span></span></span></p>
<ul>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Graduate (any specialization) from a top institute</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">MBA (or equivalent qualification)</span></span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Experience: </span></span></b></span></span></span></p>
<ul>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">3+ years of overall experience & 1+ years of relevant experience in CRM</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Hands on experience with MoEngage or most common CRM Tools (SMS, Emails, Whatsapp and Push notifications)</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Strong analytical abilities - Ability to derive actionable insights from consumer data and campaign information; </span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Prior experience in Gaming industry is a plus</span></span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:#4f81bd">Key capabilities and other requirements:</span></span></span></b></span></span></span></p>
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<table align="left" style="border:undefined">
<tbody>
<tr>
<td height="765" width="15"> </td>
<td width="454"> </td>
<td width="24"> </td>
<td width="502"> </td>
</tr>
<tr>
<td height="14"> </td>
<td bgcolor="white" height="108" rowspan="2" style="background:white; vertical-align:top" width="454">
<table style="border:undefined" width="100%">
<tbody>
<tr>
<td>
<div class="shape" style="padding:3.5984pt 7.1988pt 3.5984pt 7.1988pt" v:shape="Rectangle_x0020_5">
<p style="margin-bottom:7px; margin-left:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span style="left:0pt"><span style="z-index:251658240"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Customer lifecycle management </span></span></span></span></span></span></span></span></p>
<p style="margin-left:24px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Process focused aptitude</span></span></span></span></span></span></p>
<p style="margin-left:24px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Implementation expertise</span></span></span></span></span></span></p>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td height="94"> </td>
<td> </td>
<td bgcolor="white" height="102" rowspan="2" style="background:white; vertical-align:top" width="502">
<table style="border:undefined" width="100%">
<tbody>
<tr>
<td>
<div class="shape" style="padding:3.5984pt 7.1988pt 3.5984pt 7.1988pt" v:shape="Rectangle_x0020_4">
<p style="margin-bottom:7px; margin-left:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span style="left:0pt"><span style="z-index:251659264"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Business strategy </span></span></span></span></span></span></span></span></p>
<p style="margin-bottom:7px; margin-left:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Team management ability</span></span></span></span></span></span></p>
<p style="margin-left:24px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="position:absolute"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Excellent communication skills & executive presence </span></span></span></span></span></span></p>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td height="8"> </td>
</tr>
</tbody>
</table>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt"><span style="color:#4f81bd">Compensation:</span></span></b></span></span></span></p>
<ul>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">The final compensation shall be based on candidate’s potential, experience & background</span></span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:10.0pt">Recommended source (Industries/competitor): </span></b></span></span></span></p>
<ul>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">Real Money Gaming ( A23, MPL, WINZO, etc.. )</span></span></span></span></span></span></li>
<li style="border:none; text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"><span style="color:black">D2C industry</span></span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify"> </p>
