Marketing Cloud Specialist

Company Overview

Nivasoft is a leader in providing innovative solutions in the field of digital marketing and customer relationship management. With a focus on leveraging technology to enhance customer engagement, Nivasoft embraces a culture of collaboration, creativity, and excellence.

Job Summary

The Marketing Cloud Specialist will be responsible for managing and optimizing Salesforce Marketing Cloud (SFMC) implementations. This role demands expertise in designing and executing marketing automation campaigns that enhance client engagement and drive growth, contributing significantly to the organization's marketing objectives.

Responsibilities

• Design, implement, and optimize SFMC campaigns to achieve marketing goals.
• Collaborate with cross-functional teams to integrate marketing solutions and data analysis.
• Analyze campaign performance and utilize metrics to improve future marketing strategies.
• Maintain best practices in campaign management and data segmentation for target audiences.
• Provide training and support to team members on SFMC functionalities and tools.

Qualifications

• Required Skills:
  • Proficiency in Salesforce Marketing Cloud.
  • Strong understanding of email marketing strategies, automation, and customer segmentation.
  • Experience with data analytics tools for measuring campaign success.
  • Excellent communication skills to liaise with various teams and stakeholders.
  • Strong project management abilities to oversee multiple campaigns concurrently.
• Educational Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience:
  • Minimum of 5 years of experience in digital marketing or marketing automation.

Preferred Skills

• Familiarity with additional Salesforce products and CRM systems.
• Knowledge of HTML/CSS for email template design.
• Strong analytical skills for data-driven decision making.

Experience

A minimum of 5 years of relevant experience in digital marketing,