INFLUENCER MARKETING MANAGER

Responsibilities

• Own the end-to-end influencer marketing strategy and execution, ensuring alignment with brand objectives.
• Identify, build, and manage relationships with relevant influencers and creators across beauty and lifestyle communities.
• Develop and execute influencer campaigns aligned with product launches and brand goals.
• Manage campaign planning, briefing, negotiation, execution, and reporting to ensure successful delivery and measurable results.
• Collaborate closely with brand, creative, social, and performance marketing teams to integrate influencer initiatives.
• Build and maintain a strong creator network across relevant beauty and lifestyle platforms.
• Track campaign performance metrics and derive insights to optimize ROI and engagement.
• Manage influencer budgets, ensuring efficient spend and resource allocation.
• Stay updated on emerging creators, platforms, formats, and trends to keep campaigns innovative and relevant.
• Explore User-Generated Content (UGC) and creator-led content opportunities to enhance brand awareness and customer acquisition.

Qualifications

• 3–5 years of experience in influencer marketing, preferably within Beauty & Personal Care, FMCG, or consumer brands.
• Strong existing influencer/creator network, particularly in beauty and lifestyle sectors.
• Hands-on experience managing end-to-end influencer campaigns.
• Excellent negotiation, communication, and relationship management skills.
• Solid understanding of influencer metrics, campaign reporting, and performance analysis.
• Ability to balance creative thinking with data-driven decision-making.
• Bachelor’s degree in Marketing, Communications, Business, or related fields.