Assistant Manager – Brand Marketing

Company Overview

Not specified

Job Summary

We are seeking an Assistant Manager – Brand Marketing to support the development and execution of the brand’s marketing strategy. This role involves working across various aspects of brand building, campaigns, consumer insights, content, and cross-functional execution to enhance brand awareness and drive business growth.

Responsibilities

• Support the development and execution of brand marketing strategies and campaigns in alignment with business objectives.
• Plan and execute 360° marketing campaigns across digital, social, influencer, retail, and other relevant channels.
• Collaborate closely with creative, content, media, social, and external agency partners to deliver effective campaigns.
• Develop a strong understanding of consumer behavior, market trends, and competitor activity.
• Contribute to brand positioning, communication, messaging, and overall brand identity.
• Utilize consumer and campaign insights to identify opportunities for brand growth.
• Track campaign performance and prepare reports with actionable insights.
• Collaborate with sales, product, e-commerce, and other internal teams for seamless execution.
• Support brand launches, activations, partnerships, and other initiatives.
• Ensure consistency of brand communication across all consumer touchpoints.

Qualifications

• 2–4 years of experience in Brand Marketing, preferably within a consumer-facing business.
• Experience in D2C (Direct-to-Consumer), FMCG (Fast-Moving Consumer Goods), consumer brands, or high-growth businesses is preferred.
• Strong understanding of brand building, consumer marketing, and campaign execution.
• Excellent communication, project management, and stakeholder management skills.
• Ability to work with creative teams and translate business objectives into compelling consumer communication.
• Strong analytical mindset with the ability to interpret marketing and consumer data.
• Ability to thrive in a fast-paced, dynamic environment with multiple priorities.

Preferred Skills

• Candidates with experience in D2C brands or emerging consumer brands that have been scaled under larger traditional FMCG organizations are preferred, as they bring exposure to both high-growth environments and structured brand-building practices.

Experience

2–4 years of experience in Brand Marketing, particularly within D2C or FMCG sectors.

Environment

The work location is Thane, and the role may involve a blend of in-office and remote work settings, depending on company policies.

Salary

Not specified

Growth Opportunities

Not specified

Benefits

Not specified