<p class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos"><b>1. Campaign Management</b></span></span></span></p> <ul> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Plan, execute, and optimize digital campaigns across Meta, Google, YouTube, and other paid channels.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Coordinate with creative, product, and analytics teams to align messaging, targeting, and performance goals.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Manage campaign budgets, pacing, and ROI targets across channels.</span></span></span></li> </ul> <p class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos"><b>2. Affiliates &amp; Partnerships</b></span></span></span></p> <ul> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Build and scale the <b>affiliate program</b> (CPA, CPL, revenue-share models).</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Onboard, train, and manage affiliate partners, agencies, and influencer networks.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Negotiate partnership deals with high-value affiliates and complementary brands.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Track performance, conversions, and partner ROI using analytics and tracking tools (UTMs, GA4, GTM, etc.).</span></span></span></li> </ul> <p class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos"><b>3. Performance Tracking &amp; Analytics</b></span></span></span></p> <ul> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Use data to derive actionable insights and optimize campaign performance.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Build dashboards and reporting frameworks for campaign ROI, partner performance, and channel attribution.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Collaborate with finance and operations for monthly performance reconciliation and payouts.</span></span></span></li> </ul> <p class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos"><b>4. Growth &amp; Experimentation</b></span></span></span></p> <ul> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Identify and test new growth channels, partnerships, and audience cohorts.</span></span></span></li> <li class="normal" style="margin-bottom:11px"><span style="font-size:12pt"><span style="line-height:115%"><span style="font-family:Aptos">Drive co-marketing and cross-sell initiatives with partner brands or internal verticals (clinics, wellness, education).</span></span></span></li> </ul>