Art Director

Company Overview

Bombay Shirt Company is the first online custom brand in India, launched in 2012 with a mission to showcase world-class quality fashion originating from Bombay. The company specializes in high-quality, custom-made clothing designed to fit individual customers, emphasizing quality fabrics, expert craftsmanship, and personalized service while minimizing waste. With 35 stores across India and plans to open over 20 more, Bombay Shirt Company is rapidly expanding its reach in the fashion industry.

Job Summary

The Art Director will be responsible for shaping the brand’s visual identity and creative strategy. This role involves leading creative development across various channels, including campaigns, e-commerce, and digital platforms. The Art Director will work closely with the marketing team to ensure the brand is consistently presented across all customer touchpoints, maintaining a high standard of quality and innovation.

Responsibilities

• Creative Leadership

  • Lead all creative development for the brand across campaigns, shoots, e-commerce, and digital platforms.
  • Own quarterly celebrity-led campaigns and monthly editorial shoots from concept to execution.
  • Develop and enforce a consistent visual identity across all customer touchpoints: digital, website, retail, packaging, outdoor, print, and social media.

• Campaigns & Content

  • Build strong references, mood boards, and creative directions for brand campaigns and photo/video shoots.
  • Lead ad creation for Meta, Google, and YouTube, ensuring creatives drive performance and brand lift.
  • Oversee brand films, videos, reels, and YouTube content in collaboration with in-house videographers.

• Design & Asset Creation

  • Manage a team of graphic designers, a videographer, and a photographer to deliver high-quality creative assets for websites, newsletters, app, in-store branding, packaging, and marketing collateral.
  • Ensure quick turnaround for tactical campaigns while maintaining brand aesthetics.
  • Create high-impact corporate decks and presentations for internal and external stakeholders.

• Innovation & Technology

  • Drive an AI-first creative process by leveraging emerging tools for design, video editing, and campaign ideation.
  • Explore new formats (carousels, shoppable content, AI-generated imagery) to keep Bombay Shirt Company ahead of competition.

• Team & Cross-functional Leadership

  • Lead, mentor, and inspire a creative team of 6–7 members across design, video, and styling.
  • Collaborate closely with brand, growth, product, tech, and retail teams to deliver integrated campaigns.
  • Build scalable creative systems and processes to meet the demands of a fast-growing omnichannel business.

Qualifications

• Experience: 12+ years of experience in graphic design, art direction for stills and videos, and brand creative leadership.
• Industry Knowledge: Strong background in menswear/fashion with proven ability to shape aspirational brand narratives.
• Brand Experience: Prior experience with luxury, premium, or global fashion brands is strongly preferred.
• Design Skillset: A sophisticated design eye with deep knowledge of photography, styling, typography, and layout.
• Technology: AI-first mindset with a quick adoption of new technologies that improve creative workflows and output.
• Leadership: Exceptional leadership and collaboration skills, able to inspire a team and influence cross-functional stakeholders.
• Passion: A strong passion for menswear and fashion storytelling, with an awareness of current trends and culture.

Preferred Skills

• Familiarity with cutting-edge design software and creative tools.
• Experience in managing high-profile campaigns and collaborations.
• Understanding of digital marketing strategies and analytics.

Experience

• A minimum of 12 years of relevant experience in art direction, graphic design, and brand leadership, preferably within the fashion or luxury sector.

Environment

The position is based in Lower Parel, Mumbai. The work environment is fast-paced, creative, and collaborative, requiring the ability to manage multiple projects simultaneously while maintaining high standards of creativity and execution.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.