Creative Lead, hydRo365
Company Overview
Not specified.
Job Summary
The Creative Lead at hydRo365 is responsible for driving the development and execution of innovative creative content across performance marketing and social media channels. This role plays a pivotal part in shaping the brand’s visual and messaging strategies, ensuring high-quality, trend-aware, and performance-driven creative assets that support marketing campaigns, product launches, and customer engagement initiatives.
Responsibilities
- Performance & social creatives: Lead the creation of compelling visual and video content for performance marketing ads and social media, managing the entire pipeline from concept development to final asset delivery.
- Competitive & trend intelligence: Continuously monitor peer and competitor creative strategies, translating insights into innovative concepts. Stay updated on trending formats, sounds, and cultural moments to incorporate into creative assets in real-time.
- Influencer & creator collaboration: Identify suitable influencers and creators, collaborate with them to produce on-brand creative assets, and ensure alignment with campaign goals.
- Design & edit partnership: Work closely with graphic designers and video editors to brief, review, and iterate on creative outputs, maintaining high-volume production without compromising quality.
- Performance-driven iteration: Partner with the performance marketing team to analyze CTR and CVR data, iterating creative assets based on performance metrics rather than aesthetic preferences.
- Campaign & launch creative: Lead creative efforts for product launches, including packaging design, launch films, and hero content, adhering to tight timelines.
- CRM & lifecycle creative: Support retention and CRM initiatives by creating email, WhatsApp, and on-site creative assets.
- Content production: Manage photoshoots (product, talent, UGC), oversee editing pipelines, and coordinate a content calendar across organic social channels.
- Vendor & freelancer management: Build and maintain relationships with designers, editors, agencies, and influencers to scale capacity as needed.
- Compliance-aware creative: Ensure all creative content adheres to regulatory guidelines relevant to F&B/nutraceutical advertising, such as ASCI guidelines and claims substantiation, without diluting creative impact.
Qualifications
- Proven experience in creative content development for digital marketing, social media, and performance advertising.
- Strong understanding of current social media trends, formats, and cultural moments.
- Experience working with influencers and creators to produce branded content.
- Skilled in briefing, reviewing, and collaborating with graphic designers and video editors.
- Ability to analyze performance data (CTR, CVR) and iterate creative assets accordingly.
- Knowledge of regulatory guidelines related to F&B/nutraceutical advertising.
- Excellent project management skills to handle multiple campaigns and tight deadlines.
- Educational qualifications: Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
Preferred Skills
- Experience with content production management, including shoots and editing pipelines.
- Familiarity with tools such as Adobe Creative Suite, Final Cut Pro, or similar.
- Ability to work in a fast-paced environment with a high-volume creative pipeline.
- Strong interpersonal skills for vendor and influencer relationship management.
- Knowledge of branding and packaging design for product launches.
Experience
- Minimum of 5 years of experience in creative content development, preferably within digital marketing, social media, or consumer brands.
- Demonstrated success in managing creative projects from concept to execution in a performance-driven environment.
Environment
- The role may involve a hybrid work setting, with potential in-office and remote work arrangements.
- Fast-paced, dynamic environment requiring agility and adaptability.
- Collaboration with cross-functional teams including marketing, design, and production.
Salary
Not specified.
GrowthOpportunities
Not specified.
Benefits
Not specified.
