Content Creation Manager | Scrabble
Posted on December 4, 2023
Job Description
<div>About Born Good (Be Better Personal Care Private Limited)<br />
Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet<br />
significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners.<br />
They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Ventures.</div>
<div> </div>
<div>About the Role<br />
We are looking for a content creation manager with 3-4 years’ experience in content creation for performance<br />
marketing ads. A good candidate will be able to strategize, conceptualize, create and analyze the performance of<br />
content that will be created to drive traffic to our website to garner sales. The work involved includes (but it not limited<br />
to) strategizing the kind of creatives needed and the core messaging, making a monthly calendar for the creatives,<br />
working with internal teams and external agencies to get the creatives executed and analyze the performance of the<br />
creatives.</div>
<div> </div>
<div>Key Responsibilities<br />
• Work with the performance marketing team to determine the demand for creatives and ensure there is not<br />
shortage.<br />
• Conceptualize and execute monthly performance marketing creatives (video’s, carousels, statics, emails,<br />
whatsapp) with the objective being to drive traffic to the website and garner sales.<br />
• Write detailed briefs for the creatives.<br />
• Work with internal team members and external vendors to get the creatives executed.<br />
• Analyze the performance of the creatives so as to continuously improve<br />
• Stay on top of trends as well as learn from other brands creatives.</div>
<div><br />
Skills we are looking for<br />
Must Haves:<br />
• Content creation experience of 3 to 4 years.<br />
• Must have worked in a new age (D2C brand) for a minimum of 2 years.<br />
• Ability to strategize and execute a monthly performance marketing creative calendar. This involves determining<br />
the number of creatives, the nature of the same and the core message.<br />
• Strong command over written and spoken English.<br />
• Strong knowledge of social media platforms namely Instagram, YouTube, LinkedIn and Facebook.<br />
• Ability to use excel to analyze metrics and identify learnings<br />
• Advanced knowledge of MS Office and the Google suite of products.</div>
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<div>Nice To Have:<br />
• Customer centric approach<br />
• Enthusiasm to learn</div>
<div><br />
What’s in it for you<br />
• An opportunity to work in a company inspired to create a better impact for the planet<br />
• Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage<br />
• An opportunity to work in a passionate team looking to bring change to a traditional market<br />
• Steep learning curve<br />
• A performance-based environment with no limits to career growth and personal development</div>