Job Title: Category Leader<br /> Location: Bangalore, India<br /> Role Overview:<br /> This is a high-impact, entrepreneurial role for a self-driven Category Creator to lead Practo’s next wave of consumer-centric innovation. As a core member of the Strategy Office, you will spearhead new category development from 0-to-1, owning the journey from opportunity discovery to scaled launch.<br /> Your mission is to decode unmet healthcare needs for India’s urban SEC A audience, design compelling value propositions that drive daily relevance and usage, and build scalable, tech-first solutions that deliver tangible health outcomes and create platform stickiness.<br /> Key Responsibilities:<br />

1. Discover & Design New Categories<br /> ● Deeply embed yourself in consumer lives to uncover under-served or broken healthcare journeys.<br /> ● Identify spaces where:<br /> ○ There’s a clear user need or pain point.<br /> ○ Existing solutions and pricing are fragmented or inefficient.<br /> ○ Practo’s trusted brand, data advantage, and tech stack can deliver a unique win.<br />
2. 0→1 Staged Experiments & Validation<br /> ● Design staged, hyperlocal experiments — e.g., testing new offerings in one neighborhood or city.<br /> ● Focus on learning, not immediate scale: uncover how users move from discovery → engagement → transaction.<br /> ● Validate success at each stage with clear metrics<br /> ● Progress only those initiatives that prove sustainable value across all chosen dimensions — ensuring no accidental surprises at scale.<br />
3. Launch & Scale<br /> ● Once experiments meet success criteria, plan and execute city-level launches.<br /> ● Rigorously monitor launch performance to ensure business model integrity.<br /> ● Scale successful offerings gradually across multiple cities — managing risk and maintaining quality.<br />
4. Execution & P&L Ownership<br /> ● Be the end-to-end owner of the new category:<br /> ○ Consumer experience & conversion funnel<br /> ○ Business model & pricing choices<br /> ○ P&L responsibility<br /> ○ Cross-functional squad leadership across Product, Tech, Ops, Design, Marketing.<br /> ○ Team leadership — build and mentor the right talent for each stage.<br /> Ideal Candidate Persona:<br /> ● A true builder: You thrive in ambiguity and get energy from transforming blank spaces into structured opportunities.<br /> ● Consumer-obsessed: You approach every problem by working backward from the user’s daily life and unmet needs.<br /> ● Experiment-driven: You understand staged, low-risk experimentation and can translate insights into repeatable playbooks.<br /> ● Strategically commercial: You can size markets, stress-test business models, and align growth with sound economics.<br /> ● Disciplined executor: You balance big vision with operational rigor — driving real outcomes, not just ideas.<br /> ● Collaborative leader: You inspire teams, break silos, and deliver at pace with diverse stakeholders.<br /> ● Experienced: 10+ years in category creation, new business building, or strategic growth in consumer tech, healthtech, or large marketplaces.<br /> Why Practo | What’s in it for you:<br /> ● Drive impact at scale in India’s largest trusted health platform.<br /> ● Work with leadership on one of Practo’s most strategic mandates for the next decade.<br /> ● Shape new business lines from zero, with the freedom to test, fail fast, and grow.<br /> ● Be part of a profitable yet high-growth environment where meaningful health outcomes matter.