Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Digital Marketing/ Performance Marketing</span></span></span></b></span></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">About the Role:</span></span></span></b></span></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">We're looking for a passionate and experienced Product Growth Marketing Specialist to join our team. The successful candidate will work on our B2C InsurTech product, utilizing their skills and experience to scale it and drive growth. Experience in the FinTech or InsurTech industries, particularly with B2C Apps, is a strong advantage.</span></span></span></span></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Key Responsibilities:</span></span></span></b></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Develop and Implement Growth Strategies:</span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Develop and execute innovative, data-driven growth strategies to drive user acquisition, activation, retention, and upsell.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Cross-Functional Collaboration: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Work closely with product, engineering, and sales teams to align growth initiatives with product features and market opportunities.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Data Analysis and Reporting:</span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Analyze user behavior, marketing campaign performance, and other key metrics to inform decision-making. Prepare and present regular reports to senior management.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">User Experience Optimization: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Collaborate with the product team to improve user experience, with a focus on user onboarding, engagement, and retention.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Market Research: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Conduct ongoing research into market trends, competitive landscape, and customer preferences to ensure our product and marketing strategy remains relevant and effective.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Product Messaging and Positioning: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Create clear, compelling messaging and competitive product positioning that resonates with our customers and differentiates our offering in the market.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Product Launches: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Conceptualize and create customer and internal GTM-facing assets such as product pitches, persona cards, product demos, promotional videos, solution articles, etc. for new feature launches and enhancements. Partner with Product Managers to create a cadence of enablement for monthly product releases.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Product and Feature Adoption:</span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Drive adoption of the product and features amongst the customer base by planning and executing in-product campaigns.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Sales Enablement: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Consistently communicate the value proposition to internal GTM teams, customers, and partners, providing high-value sales tools, training, and collateral.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Customer Engagement: </span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Provide timely updates to customers on feature releases, bug fixes, and major announcements proactively and consistently.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Evangelism:</span></span></span></b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Develop thought-leadership content, blogs, etc., to serve as a company and product spokesperson, enhancing the company's reputation in the marketplace.</span></span></span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Qualifications:</span></span></span></b></span></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Minimum of 5 years of experience in a growth marketing role, preferably within the FinTech or InsurTech industry.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Proven experience with B2C Apps.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Exceptional skills in strategic thinking, problem-solving, and data analysis.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Strong understanding of growth marketing strategies and tactics, including SEO, SEM, social media marketing, content marketing, and more.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Excellent communication and presentation skills.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif">Ability to work well in a fast-paced, startup environment.</span></span></span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="background:white"><span style="color:#222222"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif"><span style="font-size:10.0pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">A strong customer focus and a passion for improving user experience.</span></span></span></span></span></span></span></span></span></li>
</ul>
