ABOUT US White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers. Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base. We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights. We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team. THE ROLE We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms. If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work. RESPONSIBILITIES • Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors. • Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials. • Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing. • Develop high-engagement social media content that reflects the brand tone of voice and grows audiences. • Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns. • Ensure that the brand voice and tonality is adhered to across all content that is put out across brands. • Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/ campaign • Present copy concepts to internal stakeholders, and participate in the ideation process. • Edit and proofread all copy before it goes live. • Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions. • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. QUALIFICATIONS • Candidates from agency backgrounds preferred with experience working on brand campaigns • Excellent writing, editing and proofreading skills • Knowledge of online content strategy and creation • Ability to communicate, present and influence key stakeholders at all levels of an organization. • Full awareness of creative processes and techniques – including digital platforms • Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment • Working knowledge in brand management, social media content, digital marketing and marketing strategy • Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms • Able to manage tight deadlines through excellent time management and organisation skills • Highly self motivated and able to work well within a team • Uses qualitative and quantitative analysis to guide content decisions