Senior Brand Marketing

Company Overview

Company details are not specified.

Job Summary

The Senior Brand Marketeer will be responsible for driving brand growth and business performance through strategic marketing, customer acquisition, retention, and digital commerce initiatives. The role carries ownership of key business metrics including revenue, profitability, customer growth, and marketing effectiveness. The ideal candidate will combine strong brand-building capabilities with commercial acumen and has experience in leading teams, managing agencies, and delivering measurable business outcomes in a fast-paced consumer environment.

Responsibilities

• Brand Strategy & Growth

  • Develop and execute annual brand and growth strategies aligned with business objectives.
  • Drive awareness, consideration, customer acquisition, retention, and revenue growth across all channels.
  • Lead integrated marketing campaigns for key gifting occasions including Valentine's Day, Mother's Day, Raksha Bandhan, Diwali, and Christmas.
  • Strengthen Interflora's premium brand positioning and customer experience.

• P&L Ownership & Business Management

  • Own key business metrics including Revenue, Gross Margin, Contribution Margin, ROAS (Return on Advertising Spend), CAC (Customer Acquisition Cost), Conversion Rate, Repeat Rate, and Customer Lifetime Value.
  • Partner with Category, Finance, Product, Operations, and Supply Chain teams to drive profitable growth.
  • Develop business plans, forecasts, budgets, and growth initiatives to achieve revenue and profitability targets.
  • Identify opportunities across product assortment, pricing, promotions, partnerships, and customer segments.

• Digital Marketing & Customer Acquisition

  • Lead customer acquisition strategies across Meta, Google, Affiliates, Influencers, Partnerships, CRM, and emerging channels.
  • Drive performance marketing effectiveness through data-led decision making and continuous optimization.
  • Establish testing frameworks to improve creative performance, conversion rates, and marketing ROI.

• Customer Lifecycle & Retention

  • Drive retention and loyalty initiatives through Email, SMS, WhatsApp, Push Notifications, and CRM programs.
  • Develop customer segmentation and personalization strategies to improve repeat purchases and customer lifetime value.
  • Collaborate with CRM and Product teams to enhance customer journeys.

• Team Leadership & Capability Building

  • Lead, mentor, and develop a high-performing marketing team.
  • Set clear objectives, KPIs, and development plans for team members.
  • Foster a culture of accountability, innovation, collaboration, and performance excellence.
  • Build capabilities across brand marketing, growth marketing, CRM, and analytics.

• Agency & Partner Management

  • Manage relationships with creative, media, influencer, PR, digital, and production agencies.
  • Ensure agency deliverables meet business objectives, timelines, quality standards, and ROI expectations.
  • Evaluate agency performance and drive continuous improvement in effectiveness and efficiency.
  • Negotiate scopes of work, budgets, and deliverables with external partners.

• Analytics & Insights

  • Monitor and analyze campaign, customer, and business performance metrics.
  • Translate data and market insights into actionable growth opportunities.
  • Present business reviews, performance updates, and strategic recommendations to leadership.
  • Track competitive activity, consumer trends, and market opportunities.

Qualifications

• 8-12 years of experience in Brand Management, Growth Marketing, E-commerce, Consumer Internet, Retail, Lifestyle, or D2C (Direct-to-Consumer) businesses.
• Proven track record of driving revenue growth and managing business performance metrics.
• Strong understanding of performance marketing, CRM, customer lifecycle management, and digital commerce.
• Experience leading and developing teams.
• Strong agency management and stakeholder management skills.
• Excellent analytical, commercial, and problem-solving abilities.
• Experience working in fast-paced, high-growth environments.

Preferred Skills

• Candidates from D2C, E-commerce, Lifestyle, Gifting, Fashion, Beauty, Retail, Consumer Internet, or Marketplace businesses are preferred.

Experience

• 8-12 years of relevant experience in the mentioned fields is required.

Environment

Typical work settings, location preferences, and physical or environmental conditions are not specified.

Salary

Estimated CTC: 35-40 LPA

Growth Opportunities

Potential career advancement opportunities within the company are not specified.

Benefits

Offered benefits such as insurance, paid leave, and work policies are not specified.