<ul> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Collaborating with the internal teams and agencies to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Researching and monitoring Digital &amp; New Media industry trends and competitor offerings to improve current offerings.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Ensure on time and effective communication with internal team to ensure that clients timelines are met</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Create content which is fact filled, interesting and appealing to the target audience.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Develop comprehensive content strategies aligned with business objectives and target audience needs.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Produce high-quality, engaging content including articles, blog posts, infographics, videos, and more.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Build relationships with industry influencers, bloggers, and media outlets to promote content and expand reach. Create content with them and coordinate as well.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Implement distribution strategies to amplify content reach and visibility through owned, earned, and paid channels.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Optimize content for search engines (SEO) and social media platforms to increase organic visibility and engagement.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Monitor and analyze content performance metrics using web analytics tools and social media insights.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Use data-driven insights to refine content strategies and improve performance over time.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="color:black">Execute outreach campaigns to secure guest posting opportunities and backlinks to enhance content visibility and SEO.</span></span></span></span></span></span></li> </ul> <span style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:&quot;Calibri&quot;,sans-serif">Develop and maintain a consistent brand voice and tone across all content channels</span></span></span>