Brand Marketing Manager

Company Overview

Company details are not specified.

Job Summary

The Brand Marketing Manager plays a crucial role in owning the brand across multiple platforms including digital discovery, consultative journeys, and physical clinic touchpoints. This position comes with clear revenue accountability, ensuring that marketing strategies effectively contribute to the organization's financial goals.

Responsibilities

• Brand Ownership: Cultivate and manage the brand across various digital platforms such as YouTube, Google, Meta, Reddit, ensuring effective discovery and engagement.
• Customer Journey Mapping: Map the customer journey from digital platforms to call centers and physical clinics, enhancing the customer experience and brand messaging across these touchpoints.
• Content Development: Design and implement strong content strategies, improving scripts, counselling narratives, and enhancing in-clinic brand experiences.
• Performance Marketing Integration: Integrate brand strategies with performance marketing to ensure cohesive messaging and effective funnel management.
• Cross-Functional Collaboration: Work closely with revenue, operations, regional teams, and internal stakeholders to enhance brand performance and achieve financial outcomes.
• Revenue Accountability: Manage budgets with clear ROI accountability, actively participating in P&L discussions while owning brand outcomes.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 6–9 years of progressive marketing experience, with at least 2–3 years in a role owning brand outcomes.
• Industry Knowledge: Experience in long consideration/selling cycle businesses and high-stakes categories such as healthcare, mental health, and cosmetic services.
• Consultative Selling: Understanding of consultative selling models, including the entire customer funnel and leakage management.
• Cultural Sensitivity: Knowledge of regional nuances and ability to handle marketing across various vernacular languages.
• Content Skillset: High-quality content capability with strong communication skills in structuring messages effectively.
• Creative Vision: An eye for creative impact and capability in design thinking related to marketing materials.

Preferred Skills

• Experience working with healthcare or treatment brands with regulatory sensitivity.
• Familiarity with social strategy on platforms such as Instagram, Facebook, and emerging channels.
• Understanding of omnichannel service design.
• Experience in working with creators, doctors, and experts to enhance content authority.

Experience

• Minimum of 6–9 years in marketing, with extensive experience in a brand role across multiple geographies, especially within the Indian market.

Environment

• The typical work setting could include both remote and in-office dynamics, depending on company policy.

Salary

• Salary range of ₹35 - 40 lacs (Landed cost to BFI).

Growth Opportunities

• Potential for career advancement within the company, with opportunities to take on more significant leadership roles.

Benefits

Details regarding offered benefits are not specified.