Performance Marketing Manager<br /> This role will form an integral part of Nutrova’s team that will be responsible for driving growth of our DTC business. We are looking for an individual who can lead Nutrova’s performance marketing efforts, bringing in subject matter expertise that will be instrumental to our ability to scale successfully.<br /> Requirements:<br /> -<br /> Expert understanding of Google AdWords (search, display, YouTube), Google Analytics, Social Media Advertising (primarily Facebook/ Instagram) in the context of driving ecommerce sales in the consumer product space.<br /> -<br /> Hands-on experience in optimizing and scaling ad spends while maintaining ROAS targets.<br /> -<br /> Ability to collate and analyze data from digital advertising platforms and use it to optimize marketing spends.<br /> -<br /> Fundamental understanding of SEO.<br /> -<br /> Experience with email and WhatsApp marketing.<br /> -<br /> Experience with Microsoft Clarity or similar tools<br /> -<br /> An entrepreneurial mindset that can work well with cross functional teams to drive growth<br /> Responsibilities<br /> -<br /> Complete responsibility and oversight for all digital advertising spends across platforms.<br /> -<br /> Allocating media spends to achieve sales targets while optimizing for ROAS.<br /> -<br /> Working with the Branding team to optimize creative strategies based on performance data.<br /> -<br /> Oversight of customer retention marketing campaigns<br /> -<br /> Optimizing the user experience across touch points to optimize conversions (website, abandoned cart and retention flows, etc.)<br />