Function : Hygiene & Personal Care<br /> Position Title : National Sales Head- General Trade Location: Gurgaon, Haryana<br /> Brand : Pee Safe<br /> Company : Redcliffe Hygiene Private Limited<br /> Reports to : Founder<br /> National Sales Head is fully accountable for General Trade sales strategy and revenue growth of the company on a PAN India basis. Complete ownership of P&L in the organization with a razor-sharp focus on increasing distribution and market share<br /> He/she heads the Regional Sales Managers (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies- policies and strategies.<br /> He/she heads and coaches the General trade Sales Team It is his/her obligation to form an efficient and effective team that is perfectly cooperating with all internal and external partners.<br /> Successful performance requires<br />

• Strong strategic and entrepreneurial mindset and calculate risk taking appetite<br />
• Razor sharp focus on multiplying market share<br />
• Sound forward thinking and planning skills<br />
• Taking the full responsibility for decisions and repercussions and<br />
• Strong communication and negotiation skills<br />
• Clear commitment and vision to steer the Sales team<br /> Detailed Responsibilities (non-conclusive):<br /> Strategic Responsibilities:<br />

1. Establish Distributor network (identification, selection, on boarding timelines by geography and on-going engagement) in phased manner starting with top metros, followed by expansion into tier 1/ 2 cities.<br />
2. Promote positive relations with partners, vendors, and distributors.<br />
3. Partner and collaborate across functions Ensure planned distributors in the zone are appointed in time and are operational through proper coordination<br />
4. Responsible for top line and bottom line for General Trade<br />
5. Work closely with the business heads and top management in managing the consistency of the brand and supporting them with initiatives which are in line with the business objectives<br />
6. Market and environmental scanning, advice on business trends and changes in the market place<br /> Business Objectives:<br />
7. To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under charge<br />
8. Manage entire Sales team and ensure smooth functioning of the department.<br />
9. Define and implement performance parameters for Sales team and drive governance processes<br />
10. Partner with Branding, Trade marketing, Supply chain and ensure flawless execution Executing the agreed strategic alliances with key outlets<br />
11. Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.<br />
12. Overall ownership of activity/ promotions and trade marketing activities across general trade outlet<br />
13. Analyse market trends and behaviour to uncover new business and sales opportunities.<br /> 4.Compile, analyse and present data on competition and the business environment.<br /> Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings<br />
14. Own annual Sales forecast as well as geography wise target distribution Brand and SKU wise while looking at the Market Potential.<br />
15. Training & Development of sales team, providing timely feedback in the market & through monthly review and meetings.<br /> Financial Responsibilities<br />
16. Overall ownership of general trade budgeting, visibility, monitoring and controlling.<br /> Develop and manage sales budgets, and oversee the development and management of internal operating budgets.<br />
17. Ensure all General trade related claims: Sales and distributors/retailers claims (within stipulated time frame)<br />
18. Distribution cost optimization and inventory optimisation responsibilities<br />
19. Efficiency tracking of all the investments and promotions<br /> Qualification:<br />

• MBA or PGDM from a B. School, with 10-15 yrs of experience<br /> Experience: (FMCG experience is a must - no telecom experience)<br />
• Should have worked for PAN India sales role in FMCG (or RSM level or equivalent with a reputed FMCG company)<br />
• Exposure and understanding in building FMCG distributor set up - Entrepreneurial orientation/Commercial flair, should have handled P&L - Knowledge of structuring sales quota goals and revenue expectations.<br />
• Planning & Budgeting for Sales Targets.<br />
• Develop and nurture business partners: CFAs, CSAs, SS and Distributors<br />
• Interface with internal cross- functional teams to ensure effective communication and coordination to execute company agenda