<meta charset="utf-8" /> <p dir="ltr"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Key Responsibilities:</b></p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Develop, implement, and manage PPC campaigns on Google and Facebook</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Conduct keyword research and selection for pay-per-click campaigns.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Monitor and analyze campaign performance metrics to identify trends and insights.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Optimize campaigns to improve performance and achieve lead generation goals.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-743ab23e-7fff-05ec-7fc7-7db72f1081ce">Collaborate with the marketing team to create compelling ad copies and visuals.</b></p> </li> </ul>