Head - BPRI | Scrabble
Posted on March 23, 2025
Job Description
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Head of BPRI - brand partnerships and research insight</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">There is a lead already, now need a senior person 12-15 YoE; head will be more on strategisation and working with the founder, Sid needs help with this, lead is quite junior</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Team size - 35-40 members</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">CTC budget: 45-50L + ESOPs; can stretch for a very very strong candidate</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Rolling up to co founder</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Confidential, only Priyanka working on it</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Location: Ahmedabad - major challenge; location is under consideration; team is in Ahmd</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">BD team essentially</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">KAMs</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">RI - Pulse is another business line; help brands research for their own products; For eg surveys, analysis etc; Pulse AI - own AI version helping with the surveying</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Expanding a lot on the Pulse side of things, hence need this lead</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Most imp KRA: good contacts in the industries, CMOs of consumer brands</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">FMCG ecom and platform experience</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Good to have: Someone who has worked with Meta, Google understanding</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Handled the P&L, P&L owner</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Good team mgmt skills</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">BPC segment</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Reached out to 15-20 members, met about 4-5 members so far</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Still interviewing</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">3 overall LOBs</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Trial</b></p>
<p dir="ltr"><b id="docs-internal-guid-add49e44-7fff-e32b-070f-c15093c817e0">Ecom</b></p>