Digital Marketing Manager | Scrabble & Jigsaw
Posted on March 1, 2025
Job Description
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Website Management:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Oversee website performance, manage content updates, and ensure optimal functionality across all devices.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">UI/UX Development:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Collaborate with designers and developers to enhance website aesthetics, navigation, and user experience to improve engagement and conversion rates.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">SEO Management:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Develop and implement SEO strategies to improve organic search rankings, enhance visibility, and drive quality traffic to the website.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Customer Retention:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Build and execute customer engagement and loyalty programs through email marketing, personalized content, and data-driven strategies.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Analytics & Reporting:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Monitor website and campaign performance using tools like Google Analytics, Search Console, and CRM data to optimize marketing efforts.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Competitor Analysis:</span></span></b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif""> Stay updated on industry trends, competitor activities, and emerging digital marketing techniques to maintain a competitive edge.</span></span></span></span></span></span></li>
</ul>