Key Responsibilities

Brand Strategy & Positioning

Define and evolve brand positioning, messaging, and storytelling
Build clear category narratives (deodorants, soaps, body care, etc.)
Ensure consistency across all brand touchpoints




Content & Campaigns

Lead execution of:
 

	Social media content
	Campaigns and launches
	Founder-led storytelling
	 


Work with:
 

	Designers
	 
	Photographers
	Video editors
	 


Drive content that converts, not just looks good




Product Launches & GTM

Lead go-to-market strategy for:

	New product launches
	Category expansions
	 


Work closely with:

	R&D
	Operations
	Sales






Partnerships & Community

Drive:

	Influencer collaborations
	Brand partnerships
	Community-led initiatives






Performance & Insights

Track brand performance across:

	Channels
	Campaigns
	Categories
	 


Work with performance marketing to:

	Improve CAC
	Improve LTV


Use insights to refine strategy




Cross-functional Leadership

Coordinate across:
 

	Marketing
	Sales
	E-commerce
	Production


Ensure smooth execution across teams