Influencer Marketing Manager

Company Overview

Company information is not specified.

Job Summary

The Influencer Marketing Manager will spearhead influencer marketing campaigns, ensuring effective execution and tracking, while building strong partnerships with key influencers in the skincare and makeup sectors. This role is crucial for enhancing brand visibility and engagement through collaboration with social media influencers.

Responsibilities

• Plan, execute, and track high-budget influencer marketing campaigns.
• Manage partnerships with Instagram influencers, focusing on outreach, negotiations, and deliverable tracking.
• Work on skincare and makeup category campaigns while understanding content that performs well.
• Identify and onboard suitable creators based on audience fit, performance history, and brand alignment.
• Monitor campaign performance using Instagram metrics to assess effectiveness.
• Build and maintain a network/database of relevant influencers for current and future campaigns.
• Collaborate with internal teams (creative, brand, and digital) to ensure alignment on campaign messaging and goals.
• Track and report influencer content delivery, reach, engagement, and Return on Investment (ROI) metrics post-campaign.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong knowledge of influencer marketing best practices and strategies.
• Excellent communication and negotiation skills.
• Proficient in social media metrics and analytics, especially for Instagram.
• Ability to manage high-budget campaigns effectively.
• Strong organizational and multitasking skills to handle multiple campaigns simultaneously.
• Experience with content creation and understanding of performance-driven marketing.

Preferred Skills

• Familiarity with social media management tools and analytics platforms.
• Experience in the skincare and makeup industry is a plus.
• Creative mind with a strong sense of aesthetic and brand alignment.

Experience

• Minimum of 3 years of experience in influencer marketing, social media management, or related fields.

Environment

Work environment details are not specified.

Salary

Salary information is not specified.

Growth Opportunities

Details on career advancement opportunities are not specified.

Benefits

Details on benefits offered are not specified.