Job Description: Social Media Manager Location: Gurugram Experience: 3-6 Years Type: Full-time About Cumin Co. At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief. Website: www.cuminco.com Instagram: https://www.instagram.com/cuminco_india/?next=%2F Role Overview We are looking for a creative and strategic Social Media Manager with a strong background in Influencer Marketing to join our growing D2C brand. This role will focus on building, managing, and scaling influencer-led campaigns while ensuring strong social media presence and engagement across platforms. Key Responsibilities ● Manage brand’s official social media handles, ensuring timely, engaging, and on-brand content. ● Plan and execute influencer campaigns across Instagram, YouTube, and emerging platforms to drive brand awareness and conversions. ● Negotiate collaborations, partnerships, and contracts with influencers and agencies. ● Track, analyze, and report on campaign performance (engagement, reach, ROI). ● Collaborate with internal teams (Content, Marketing, Design) to ensure consistent messaging and creative output. ● Stay updated on social media trends, new tools, and influencer ecosystem developments. Requirements ● 3–6 years of experience in Social Media Management with a strong focus on Influencer Marketing (preferably in a D2C/consumer brand). ● Strong network or experience in working with influencers, agencies, and creator communities. ● Excellent communication, negotiation, and relationship management skills. ● Strong understanding of social media analytics and campaign measurement. ● Creative mindset with ability to identify trends and craft engaging narratives. ● Knowledge of paid campaigns on social platforms is a plus. Perks & Benefits: ● High-impact ownership role on Cumin Co.’s flagship channel ● Part of the founding team at Cumin Co. ● Opportunity to influence product, design, and content strategy ● Fast-growing, values-led D2C brand shaping the $5B Indian kitchenware market ● A warm, driven, and collaborative team culture