VICE PRESIDENT – PERFORMANCE MARKETING

Company Overview

Job Summary

The Vice President of Performance Marketing will be responsible for developing and implementing a predictable and scalable customer acquisition strategy. This role involves spearheading marketing strategies, planning, executing campaigns, and supporting a dynamic team.

Responsibilities

• Create and execute a strong performance marketing strategy and execution plan.
• Own the strategy for all media channels: paid search, paid social, and organic campaigns (AdWords, Facebook, LinkedIn, SEO) from conception to execution.
• Develop comprehensive reports and provide detailed analysis around ROI, campaign performance, conversion patterns, and website traffic to optimize all campaigns.
• Manage budgets and campaigns across all digital channels to drive strong return on investment (ROI) and efficient customer acquisition cost (CAC).
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
• Identify and test new channels to meet or exceed established critical metrics.
• Collaborate with management to share funnel conversion improvement ideas, feedback, and present results.
• Analyze performance and refine campaigns through a continual test-and-learn approach.
• Drive optimization plans through analysis of large data sets.
• Advise on and allocate digital marketing budgets, recommending necessary changes for optimization.
• Serve as the primary point of contact with digital media agencies.
• Lead, inspire, and grow the marketing team while sharing expertise to foster brand growth.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• Experience:
  • 6-8 years in performance marketing, specifically managing direct-to-consumer (D2C) performance activities on high-budget brands (100 Cr+).
  • 2-3 years of experience in a marketing agency and 4-5 years in a consumer-focused brand.
• Skills:
  • Excellent communication and analytical skills.
  • Strong attention to detail.
  • High ethical standards and a calm demeanor.
  • Ability to collaborate with multiple stakeholders and external agencies.
  • Digital media planning and evaluation expertise.
  • Strong creative sensibilities.
  • High level of ownership and passion for the role.
  • Experience managing multiple projects under tight timelines.

Preferred Skills

• Proficiency in emerging digital marketing tools and technologies.
• Knowledge of advanced analytics and data-driven marketing approaches.

Experience

• Minimum of 6-8 years of relevant experience in performance marketing, with a focus on managing high-budget D2C brands.

Environment

• Based in Kolkata, India. The role may involve a mix of in-office and remote working as determined by company policies.

Salary

Not specified.

Growth Opportunities

• Opportunities for advancement within the marketing department, leading towards higher executive roles within the company.

Benefits

• Comprehensive benefits package to be discussed during the interview process, including health insurance, paid leave, and professional development opportunities.