Job Description
<p style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><u><span style="font-size:12.0pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="color:black">Your main responsibilities include:</span></span></span></span></u></span></span></span></p>
<p style="margin-right:-6px; text-align:justify"> </p>
<ul>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales on our online store.</span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Developing Annual E-Commerce Sales & Marketing Strategies to support sales and P& l Strategy along with creating a strong brand image </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Sales & Target</span></span></span></b><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">s-Working closely with all the channels & doing various activities like marketing campaigns, targeting right product at right time as per the season, ensuring enough inventory for target achievement. </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Drive online sales growth through maximizing traffic, conversions and ROI via activations and promotions (Achieve Sales target & related commercial KPI ) </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Lead all website merchandising and Conversion Rate Optimization (CRO) to maximize online profitability and conversion</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Oversee all aspects of online activity including web development, branding, marketing and online sales and promotions</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Manage the integration of all aspects of local e-commerce operations, including logistics, customer service, stock and supply chain, IT, and local outsourced partners</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Build new strategies with internal partners to drive traffic & customer growth on our E Boutique </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Ensure that all local requirements are met in terms of user experience, functionality, packaging, language, etc.</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Track digital activities and KPIs through monthly reporting</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Partner with Logistics/Supply Chain management, manage stock situation and ensure replenishment rhythms. Ensure proper allocation from HQ, in particular for novelties</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Continuously build upon the strong marketing plan for the e-commerce platform ranging from: site activities, advertising, traffic building, sales mix, etc.</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Oversee creative direction for web and email content, as well as promotional strategy and implementation</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Stock planning & management – Monitoring and measuring sales trends hence, forecasting and mobilizing stocks across portals and sellers in close coordination with the team, to always have a smooth feeder mechanism. </span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="color:black">Position and present products in ways that exceed expectations such as conversion, average order value, customer service that add to the overall brand positioning.</span></span></span></span></span></span></span></li>
<li style="margin-right:-6px; text-align:justify"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif"><span style="color:black">Prepare monthly cost centre & product wise P&L and engage business teams and Management to take appropriate action.</span></span></span></span></span></span></span></li>
</ul>
