Performance Marketing

Company Overview

We are a fast-growing FinTech company specializing in the Credit Card domain, focused on delivering innovative financial solutions and seamless digital experiences to our customers. Our culture thrives on data-driven decision making, collaboration, and a relentless pursuit of excellence in the financial technology space.

Job Summary

We are seeking two highly motivated Performance Marketing professionals to join our dynamic team on a full-time basis. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive user acquisition, engagement, and return on investment (ROI), specifically tailored to the credit card sector. You will be instrumental in achieving our marketing objectives by leveraging data-driven strategies across various digital channels, contributing directly to our business growth and market leadership.

Responsibilities

• Plan, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, and other digital channels, with a focus on credit card products.
• Monitor, analyze, and optimize campaign performance to maximize conversion rates, drive qualified leads, and achieve KPIs relevant to the credit card industry.
• Conduct A/B testing on campaigns, creatives, and landing pages to improve effectiveness and user engagement.
• Collaborate closely with creative, content, and product teams to develop compelling ad copy and visual assets tailored to credit card offerings.
• Prepare detailed performance reports and present actionable insights to stakeholders, highlighting campaign impact on credit card acquisition and usage goals.
• Stay updated with industry trends, algorithm changes, compliance requirements, and best practices in digital marketing, especially those relevant to the financial services and credit card domain.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience in performance marketing or digital advertising.
• Strong analytical skills with proficiency in tools such as Google Analytics, Facebook Ads Manager, and Excel.
• Solid understanding of digital marketing concepts, conversion funnels, and customer acquisition strategies, ideally within the FinTech or credit card sector.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Familiarity with regulatory and compliance issues in financial marketing is a plus.

Preferred Skills

• Experience with programmatic ad platforms and retargeting strategies.
• Certification in Google Ads, Facebook Blueprint, or similar platforms.
• Knowledge of SEO, content marketing, and email marketing.
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Strong project management and organizational skills.
• Previous experience in marketing for financial products, especially credit cards, is highly desirable.

Experience

• Minimum of 2 years’ experience in performance marketing, digital advertising, or a related field.
• Demonstrated success in managing and optimizing multi-channel digital campaigns, preferably in FinTech, banking, or credit card industry.

Environment

• Full-time role.
• Location: Not specified; details to be discussed during the interview process.
• Typical office or remote work environment, depending on company policy.
• Fast-paced, collaborative, and data-driven team culture.

Salary

• ₹1,000,000 – ₹2,500,000 per annum

GrowthOpportunities

• Opportunity for career advancement into senior digital marketing or managerial roles.
• Potential to lead larger campaigns or marketing teams as the company grows, particularly in the credit card and financial product segments.

Role: Performance Marketing
Openings: 2
Location: Not specified
Salary: ₹1,000,000 – ₹2,500,000 per annum
Type: Full-time
Start Date: Within 1 month
Application Deadline: 2025-06-11
Minimum Experience: 2 years