Responsibilities

• Plan and execute all digital marketing, including Instagram/Facebook ads, display advertising campaigns
• Marketing database via email, SMS, WhatsApp and any other channels
• Manage native & programmatic platforms for maximum ROI
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies, photoshoots & collection launches
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

 

Must Haves

5-6 Years of Retail performance Marketing experience

P& L understanding

Scaled campaigns profitably

Maintain a healthy blended ROAS of 5-6 X ++

Experience of managing a monthly ad spend of INR 50 Lacs+

Experience with platforms like Shopify

Experience with tools like Klaviyo, SMS Bump, Smile,io and so on

Excellent with Microsoft excel & other data mining platforms

Worked with fashion brands with successful growth record