<p>The content strategist role varies across organizations, but certain responsibilities of content strategists remain consistent. These include:</p> <ul> <li aria-level="1">Performing exhaustive research to gain in-depth knowledge of all customer personas</li> <li aria-level="1">Performing extensive research and analysis on consumer thoughts and trends</li> <li aria-level="1">Creating specifications and content appropriate for the brand&#39;s customer personas</li> <li aria-level="1">Strategizing content pillars and sub pillars</li> </ul>