 Lead and manage the DTH business and team - Portfolio of 40+ services.

 Manage the business unit's P&L, closely monitoring budgeting, forecasting, cashflow and expense management.

 Develop and implement comprehensive marketing strategies to enhance brand positioning, engage key opinion leaders.

 Collaborate with cross-functional teams to ensure effective business life cycle management, from launch strategies to lifecycle planning.

 Conduct thorough risk assessments to identify and mitigate potential challenges in the competitive environment.

 Build and maintain strong relationships with internal and external stakeholders, fostering collaboration and alignment to achieve business objectives.