PR and Internal Communications | Scrabble & Jigsaw
Job Description
Job Title: Marketing Communication (PR and Internal Communications), JSW One Platforms About JSW One Platforms: The world-renowned JSW Group is a leading name in core industries such as steel, cement, energy, minerals, ports & infrastructure and many more. Leveraging our extensive distribution network and supply chain management experience, we bring to India the JSW One experience. JSW One is an integrated platform that seeks to provide end-to-end services for the construction and manufacturing needs of a varied clientele. Our connected engagement and e-commerce platform works to improve transparency and ease of business by forming direct connections between different customer bases and suppliers of resources such as steel, cement and paint. Our Key Client Groups Include: · MSMEs: Those in the manufacturing business that require steel for industrial use. · Independent Home Builders (IHB's): Those who build residential properties on their own land (may not be an enterprise). · Independent Customers: Builders, who develop properties for personal end use. · Influencers: This group consists of masons, contractors, architects, fabricators, interior designers and such. At JSW One, we believe in creating an atmosphere of camaraderie and candor that facilitates efficient collaboration and a friendly, yet growth oriented work- environment. JSW One MSME is a B2B e-commerce platform for steel consumers, connecting micro, small and medium enterprises with steel distributors. At JSW One MSME, one can purchase steel at competitive prices, with doorstep delivery at the click of a button. We aspire to bring transparency & competitive pricing, trust, quality product, timely delivery, and after-sales support in steel purchases. The platform shall also facilitate financing solutions and credit offers by banks and distributors for MSME’s industrial material purchases on the platform. Location: Mumbai. Candidates should be open to travel for business. Job Overview: As our AGM Marketing Communication (PR and Internal Communications), you will play a crucial role in developing and implementing marketing strategies to strengthen our market presence and drive our brand visibility and product adoption. You will own all PR and Internal Communications, new product launches, internal communications, as well as external and PR communications. We're looking for a highly strategic, creative, and analytical leader who can drive our businesses to new heights. Key Responsibilities: 1. Product Marketing Messaging: Develop and execute comprehensive product marketing strategies that enhance visibility, drive growth, and set the direction for our product portfolio. 2. Product Launches: Oversee the launch of new products, managing cross-functional teams to ensure timely and impactful market entry. 3. Customer testimonials: plan, develop and implement across businesses 4. Internal Communications: Facilitate clear, consistent internal communication regarding product features, updates, and strategic initiatives. 5. External and PR Communications: Lead the development and execution of external communications and PR efforts to bolster our brand image, enhance product awareness, and strengthen customer relationships. 6. Plan marketing events and awards for participation and deliver on key KPIs of brand awareness, reach, wins Required Qualifications and Skills: ● Masters degree in Marketing, Business Administration and a bachelor's degree in engineering ● Proven experience in a marketing communications role, preferably in a B2B setup ● Excellent communication and presentation skills. ● Strong analytical abilities and experience in using data to drive decision-making. ● Demonstrated experience in managing PR and in driving internal/external communications. ● Familiarity with various marketing and analytics tools like google adwords, google analytics, Wizkey, buzzsumo, meltwater ● Outstanding project management and organizational skills. ● Exceptional leadership abilities with the capacity to work cross-functionally and inspire team members
<table style="border-collapse:collapse; width:464pt; border:none" width="618"> <colgroup> <col style="width:464pt" width="618" /> </colgroup> <tbody> <tr height="33" style="height:25.0pt"> <td class="xl66" height="33" style="border:none; background:white; height:25.0pt; width:464pt; text-align:left; border-width:1pt; border-style:solid; border-color:#cccccc black black #cccccc; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:bottom" width="618"><span style="font-size:9pt"><span style="color:#222222"><span style="font-family:Verdana,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Focus on PR -ola - flipkart, cred (proxi companies -uber, myntra , jio) Zetwerk, offbus, infra, fintch, cred, reputed big brand . Core PR exposure to digital & offline - internal , external comms. Handled corporate events, investor relations</span></span></span></span></span></span></td> </tr> </tbody> </table>