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Area Sales Manager – 3W Cargo
Company: Euler Motors
Position: Area Sales Manager – 3W Cargo
Experience: 3–8 Years
Location: Delhi + NCR
Industry: Automotive / Electric Mobility / Commercial Vehicles
Function: Sales & Business Development
About Euler Motors
Euler Motors is an electric commercial vehicle OEM focused on building high-performance,
technology-driven electric vehicles for last-mile mobility and transportation.
Role Overview
We are looking for an experienced Area Sales Manager to drive sales and business
development for Euler Motors’ Three-Wheeler Cargo business across the assigned territory.
The role will be responsible for achieving sales targets, developing and managing dealer
networks, expanding market presence, acquiring customers, and driving overall business
growth within the territory.
Key Responsibilities
Sales & Business Development
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Own and achieve sales targets for the assigned territory.
Develop and execute territory-level sales plans to drive volume and revenue.
Identify high-potential markets, customer segments, and new business opportunities.
Drive retail, fleet, institutional, and key customer sales.
Monitor market trends, competitor activity, pricing, and customer preferences.
Dealer & Channel Management
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Manage and strengthen relationships with existing dealers and channel partners.
Identify and onboard new dealers/channel partners to improve market coverage.
Drive dealer productivity, sales performance, inventory management, and business
growth.
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Work closely with dealers to achieve monthly and quarterly targets.●
Build strong relationships with fleet operators, financiers, and other ecosystem partners.
Market Expansion & Customer Acquisition
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Identify and develop new markets and customer clusters within the territory.
Build relationships with logistics companies, fleet owners, e-commerce players,
FMCG/distribution companies, and other cargo users.
Drive adoption of electric three-wheelers by communicating their TCO and
operating-cost advantages.
Conduct regular market visits and ensure strong on-ground execution.
Performance Management
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Track sales, leads, conversions, dealer productivity, market share, and collections.
Prepare sales forecasts and periodic performance reports.
Identify business bottlenecks and implement corrective actions.
Work closely with regional, marketing, service, finance, and operations teams to ensure
smooth execution.
Candidate Profile
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3–8 years of experience in sales/business development, preferably in three-wheelers,
commercial vehicles, automotive, or electric mobility.
Strong experience in dealer/channel management and territory sales.
Proven track record of achieving sales targets and driving retail volumes.
Experience in 3W Cargo / LCV / Commercial Vehicle sales will be preferred.
Strong understanding of the commercial vehicle market and local customer/channel
ecosystem.
Strong market development and customer acquisition skills.
Willingness to be hands-on and spend significant time in the field.
Strong communication, negotiation, relationship management, and execution skills.
Ability to work independently in a fast-paced, growth-oriented environment.