<div>Head D2C - Sales<br /> Job description<br /> Lead the D2C business of our brand with a stronghold on performance marketing and other forms of digital marketing.</div> <div>Responsibilities<br /> 1.&nbsp;&nbsp; &nbsp;Drive revenue growth of D2C business<br /> 2.&nbsp;&nbsp; &nbsp;Improve profitability of the D2C business with enhanced ROAS<br /> 3.&nbsp;&nbsp; &nbsp;Manage performance &amp; brand ads on digital channels<br /> 4.&nbsp;&nbsp; &nbsp;Manage other modes of paid marketing<br /> 5.&nbsp;&nbsp; &nbsp;Work with product &amp; marketing teams to enhance ad quality &amp; website experience<br /> 6.&nbsp;&nbsp; &nbsp;Drive better CRO, higher AOV, lower CAC &amp; higher LTV<br /> 7.&nbsp;&nbsp; &nbsp;Drive D2C revenue growth at individual product level alongside overall revenue</div> <div>Qualifications &amp; Skills<br /> 1.&nbsp;&nbsp; &nbsp;7-10 yrs experience in managing performance marketing &amp; business growth<br /> 2.&nbsp;&nbsp; &nbsp;Experience in managing an ads team<br /> 3.&nbsp;&nbsp; &nbsp;Experience in digital consumer business, preferably FMCG.<br /> 4.&nbsp;&nbsp; &nbsp;Start-up hustler<br /> 5.&nbsp;&nbsp; &nbsp;Knack for innovation &amp; creative solutioning<br /> 6.&nbsp;&nbsp; &nbsp;Data-driven approach to problem solving</div>