About Company:

Our story begins in the vision to create a happier and healthier India. With a small team of experts, lots of passion, dedication, and a big dream our brand was born.

‘Pura Vida’ is a Costa Rican expression that literally translates to “a pure life” but means so much more than that. It is a philosophy, a common greeting, and a way of life.

 

At Pura Vida, we try to imbibe the “Pura Vida” philosophy by using natural ingredients in its’ purest & most bio-available form to formulate products that are highly effective and provide maximum benefits for the human body without any side effects.

 

Backed by a panel of doctors & formulation experts, each product and its formulations have been carefully researched, studied & thoroughly tested before releasing it to the market. We aim to create a brand that enables people to become the best versions of themselves.

For more details log onto www.formen.health & https://www.mypuravida.in/ 

Job role: Performance Marketing

Experience required: 6 to 10 years relevant experience.

Responsibilities

• Planning, executing and overseeing marketing in the digital space across Google & Meta (FB & Insta) including creating ad sets & targeting options, remarketing, choosing the right media amongst others.
• Tracking, analyzing & reporting the performance of campaigns across various parameters to identify opportunities for optimization and improvement.
• Identification & Segmentation of consumer cohorts for sharp targeting & right communication
• Ensure right setup, tracking & attribution at all touch points of all ad campaigns.
• Managing budgets across all digital campaigns to drive strong return on investment and efficient CAC.
• Ensuring successful planning, execution, optimization for key traffic KPIs.
• Identify trends, insights & strategies that can drive performance & revenue across the digital platforms.
• Plan, measure & execute experiments, and conversion tests.
• Collaborate with internal teams to understand & create landing pages to optimize user experience & journey.
• Work with content & marketing to ensure ad messaging across all channels are consistent.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies to drive automation & efficiencies in marketing spends.