Job Description
<p style="margin-bottom:19px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><u><span lang="EN-US" style="font-size:12.0pt"><span style="color:black">About Company:</span></span></u></b></span></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt">Our story begins in the vision to create a happier and healthier India. With a small team of experts, lots of passion, dedication, and a big dream our brand was born.</span></span></span></span></p>
<p style="border:none"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">‘Pura Vida’ is a Costa Rican expression that literally translates to “a pure life” but means so much more than that. It is a philosophy, a common greeting, and a way of life.</span></span></span></span></span></span></p>
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<p style="border:none"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">At Pura Vida, we try to imbibe the “Pura Vida” philosophy by using natural ingredients in its’ purest & most bio-available form to formulate products that are highly effective and provide maximum benefits for the human body without any side effects.</span></span></span></span></span></span></p>
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<p style="border:none"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Backed by a panel of doctors & formulation experts, each product and its formulations have been carefully researched, studied & thoroughly tested before releasing it to the market. We aim to create a brand that enables people to become the best versions of themselves.</span></span></span></span></span></span></p>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%">For more details log onto </span></span><a href="http://www.formen.health" style="color:#0563c1; text-decoration:underline"><span style="font-size:10.0pt"><span style="line-height:115%"><span style="color:#1155cc">www.formen.health</span></span></span></a><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:115%"> & </span></span><a href="https://www.mypuravida.in/" style="color:#0563c1; text-decoration:underline"><span style="font-size:10.0pt"><span style="line-height:115%">https://www.mypuravida.in/</span></span></a><u> </u></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Job role:</b><span lang="EN-US" style="font-size:10.0pt"> Performance Marketing</span></span></span></span></p>
<p style="text-align:justify; margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Experience required:</b><span lang="EN-US" style="font-size:10.0pt"> 6 to 10 years relevant experience.</span></span></span></span></p>
<p><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-US" style="color:black">Responsibilities</span></b></span></span></span></span></p>
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<li style="margin-top:19px"><span style="font-size:11pt"><span style="background:white"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Planning, executing and overseeing marketing in the digital space across Google & Meta (FB & Insta) including creating ad sets & targeting options, remarketing, choosing the right media amongst others.</span></span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">Tracking, analyzing & reporting the performance of campaigns across various parameters to identify opportunities for optimization and improvement.</span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">Identification & Segmentation of consumer cohorts for sharp targeting & right communication</span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">Ensure right setup, tracking & attribution at all touch points of all ad campaigns.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">Managing budgets across all digital campaigns to drive strong return on investment and efficient CAC.</span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">Ensuring successful planning, execution, optimization for key traffic KPIs.</span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Identify trends</span></span><span lang="EN-US" style="font-size:10.0pt">, </span><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">insights & strategies tha</span></span><span lang="EN-US" style="font-size:10.0pt">t can drive performance & revenue across the digital platforms.</span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Plan, measure & execute</span></span> <span lang="EN-US" style="font-size:10.0pt"><span style="color:black">experiments, and conversion tests.</span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Collaborate with internal teams to </span></span><span lang="EN-US" style="font-size:10.0pt">understand & create </span><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">landing pages </span></span><span lang="EN-US" style="font-size:10.0pt">to</span><span lang="EN-US" style="font-size:10.0pt"><span style="color:black"> optimize user experience & journey.</span></span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt">Work with content & marketing to ensure ad messaging across all channels are consistent.</span></span></span></span></li>
<li style="border:none"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:black">Collaborate with agencies and other vendor partners.</span></span></span></span></span></li>
<li style="border:none; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%"><span style="color:black">Evaluate emerging technologies to drive autom</span></span></span><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%">ation & efficiencies in marketing spends</span></span><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:107%"><span style="color:black">. </span></span></span></span></span></span></li>
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