About the Company
The Naturik Co is a fast-growing D2C brand focused on delivering high-quality food products directly to consumers. We’re passionate about innovation, customer experience, and using technology to deliver instant delight.
Job Overview:
We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.
Responsibilities:
- Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.)
- Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
- Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
- Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
- Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
- Assist in developing campaign reports and presenting key findings to stakeholders.
- Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.
Qualifications:
- 2-5 years of experience in performance marketing, with a strong understanding of campaign management and optimization across key platforms like Google Ads, YouTube Ads, and Meta Ads.
- Experience working with Google Analytics and other web analytics tools to track and analyze campaign performance.
- Proficient in MS Excel for data analysis, creating dashboards, and generating insights.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
- Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
- Strong communication skills, both written and verbal, with the ability to present data and insights clearly and concisely.
