Sr. Brand Manager

Company Overview

Not specified.

Job Summary

The Sr. Brand Manager will be responsible for leading and managing brand strategies for fitness services. This role will contribute significantly to the company's mission by executing long-term strategies, measuring brand health, and ensuring effective media strategies. The successful candidate will report directly to the Brand Head and manage a portfolio that advances the brand's presence in the competitive market.

Responsibilities

• Leadership: Oversee and guide the brand management team and ensure alignment with overall brand strategies.
• Brand Management: Develop and execute brand strategies that resonate with consumers and enhance brand equity.
• Campaign Excellence: Lead the creation and execution of innovative brand campaigns that drive consumer engagement.
• Media Strategies: Design effective ATL (Above the Line) and BTL (Below the Line) media strategies to measure media ROI and enhance brand visibility.
• Partnerships: Foster collaborations and partnerships that align with brand goals to leverage market presence.

Qualifications

• Must-Haves:
  • Proven experience in building and growing brands in sectors such as FMCG (Fast-Moving Consumer Goods), fitness, apparel, or consumer technology.
  • Ability to work closely with the Brand Head, Mohua, and effectively lead the brand team.
• Educational Qualifications: Relevant degree in Marketing, Business Management, or related fields.

Preferred Skills

• Strong understanding of brand health metrics and how to measure them.
• Experience with market mix modeling and effective media strategies.
• Previous experience in a lead role within a major brand.

Experience

• 7 to 9 years of relevant experience in brand management, ideally in the fitness or consumer goods industry.

Environment

• This position is based in Bangalore, with a preference for local candidates. The role requires close collaboration with various departments and includes a leadership component.

Salary

Growth Opportunities

Potential career advancement opportunities exist within the brand management team and the broader organization, pending performance metrics and business success.

Benefits

• Not specified.