Marketplace Ads Specialist – Paid Account Management

Company Overview

New Trends Commerce Private Limited is a Poddar Group Company with Amazon Investment. The company aims to be the most trusted go-to-market partner for businesses, empowering them to establish and grow their digital ventures efficiently and cost-effectively. Their approach is customer-focused, leveraging sales expertise, a high-performance culture, and tech-powered sales strategies. They provide comprehensive end-to-end go-to-market solutions, including identifying target customer segments, data-driven sales strategies, sales training and automation, on-ground execution, and client retention. The organization emphasizes hiring and developing top talent through rigorous mechanisms aligned with their Leadership Principles, fostering innovation, simplicity in execution, and delivering high-quality results swiftly.

Job Summary

The Marketplace Ads Specialist is responsible for managing and optimizing advertising campaigns on Amazon for a portfolio of 80–100 sellers. This role involves designing, launching, managing, and scaling advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. The specialist works closely with sellers and Account Managers to drive growth through data-driven advertising strategies, ensuring the achievement of sales and advertising goals. The position plays a critical role in building scalable ad playbooks, automating processes, and providing performance insights to support seller success and business growth.

Responsibilities

• Own the growth of each seller through end-to-end advertising management, including planning, launching, managing, and scaling campaigns across Amazon ad formats.
• Set up advertising campaigns for newly onboarded sellers, including account audits, campaign structuring, keyword research, targeting, and budget allocation within defined timelines.
• Regularly optimize accounts on a weekly or fortnightly basis by managing bids, budgets, keyword harvesting, negative targeting, and reducing wasted spend to meet ACOS, ROAS, and sales targets.
• Utilize Amazon Ads platforms, bulk operations, and automation tools to efficiently manage the portfolio.
• Collaborate directly with sellers on their advertising strategies, including ad plans, budget recommendations, performance reviews, and query resolution, in partnership with Account Managers.
• Partner with Account Managers to develop and execute aligned growth plans, including building ad goals within the seller’s Joint Business Plan (JBP) and tracking progress.
• Identify sellers where advertising investment can unlock growth and drive campaign expansion and budget increases.
• Support the business development team by conducting ad audits and providing insights during seller pitches.
• Develop and maintain the ads playbook, including standard campaign templates, category-level strategies, SOPs, and checklists to ensure consistent quality as the portfolio scales.
• Prepare and publish monthly performance reports at the portfolio and individual seller levels, including dashboards and summaries, while staying updated on the latest Amazon Ads trends and incorporating them into the program.

Qualifications

• 2+ years of hands-on Amazon Ads (PPC) experience managing multiple seller accounts, preferably with agency, Seller Partner Network (SPN), or seller-services background.
• Proven experience managing marketplace brands and sellers.
• Strong command of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including campaign structures, keyword research, bid strategies, and performance metrics such as ACOS, ROAS, TACOS, CTR, CVR, and CPC.
• Proficiency with the Amazon Ads console and Seller Central, including experience with bulk sheet uploads for portfolio management.
• Hands-on experience with automation and research tools such as Helium 10, Jungle Scout, or similar.
• Experience managing sizeable monthly ad budgets across multiple categories.
• Excellent Excel and analytical skills for data analysis and reporting.
• Strong written and oral communication skills, with the ability to clearly explain ad performance to sellers and internal teams.

Preferred Skills

• Experience with advanced automation tools and scripting for campaign management.
• Knowledge of additional advertising platforms and digital marketing channels.
• Familiarity with other marketplace advertising ecosystems.
• Ability to adapt quickly to new tools and industry trends.
• Strong project management skills and attention to detail.

Experience

• Minimum of 2+ years managing Amazon advertising campaigns.
• Experience working with multiple seller accounts in a fast-paced environment.
• Prior experience in agency, seller services, or marketplace brand management preferred.

Environment

• Location: Noida (Work from Office)
• The role involves working in a collaborative office environment, with a focus on digital and data-driven tasks.
• The position requires regular interaction with sellers and internal teams, with a focus on performance optimization and strategic planning.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.