<div>About Rupicard It is a Platform providing credit cards for consumers against fixed deposit and with a desired credit limit. It provides cashback and rewards for every spend. Consumers can use cards for all POS payments like online shopping, bill payments, and more. It is a provider of a blockchain-based credit card, intended to manage finances. The company&#39;s platform uses blockchain technology to store and process transactions, enabling users to save money, such as cashback rewards and interest-free financing. What sectors and market segments does Rupicard operate in? Rupicard serves in the B2C space in the FinTech market segments.</div> <div><br /> We are looking out for an experience Performance Marketer / Digital Marketer to drive the overall growth and who will be responsible for achieving overall sales target. You as a performance marketing lead will create the infrastructure required for the brand to scale up for next 3 years.</div> <div>&nbsp;</div> <div>Requirements:<br /> &bull;<br /> Expert understanding of Google / Meta AdWords (search, display, YouTube), Google Analytics, Social Media Advertising (primarily Facebook/ Instagram) in the context of driving ecommerce sales in the consumer product space.<br /> &bull;<br /> Hands-on experience in optimizing and scaling ad spends while maintaining ROAS targets.<br /> &bull;<br /> Ability to collate and analyze data from digital advertising platforms and use it to optimize marketing spends.<br /> &bull;<br /> Fundamental understanding of SEO.<br /> &bull;<br /> Experience with email and WhatsApp marketing.<br /> &bull;<br /> Experience with Microsoft Clarity or similar tools<br /> &bull;<br /> An entrepreneurial mindset that can work well with cross functional teams to drive growth</div> <div>&nbsp;</div> <div>Responsibilities:<br /> &bull;<br /> Complete responsibility and oversight for all digital advertising spends across platforms.<br /> &bull;<br /> Allocating media spends to achieve sales targets while optimizing for ROAS.<br /> &bull;<br /> Working with the Branding team to optimize creative strategies based on performance data.<br /> &bull;<br /> Oversight of customer retention marketing campaigns<br /> &bull;<br /> Optimizing the user experience across touch points to optimize conversions (website, abandoned cart and retention flows, etc.)</div> <div>&nbsp;</div> <div>Qualifications:<br /> &bull;<br /> MBA from Tier 1/ 2 college with atleast 4+ years of experience as a digital or growth marketer.<br /> &bull;<br /> Strong stakeholder management skills as role will need coordination with multiple touchpoints ( agency, e-com team, brand-com team etc)<br /> &bull;<br /> Strong understanding of ad-plaforms like Google Ads, DV360, Facebook ads etc, with hands on experience<br /> &bull;<br /> Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM<br /> &bull;<br /> Very strong data driven approach and first principle thinking</div>