About Rupicard It is a Platform providing credit cards for consumers against fixed deposit and with a desired credit limit. It provides cashback and rewards for every spend. Consumers can use cards for all POS payments like online shopping, bill payments, and more. It is a provider of a blockchain-based credit card, intended to manage finances. The company's platform uses blockchain technology to store and process transactions, enabling users to save money, such as cashback rewards and interest-free financing. What sectors and market segments does Rupicard operate in? Rupicard serves in the B2C space in the FinTech market segments.
We are looking out for an experience Performance Marketer / Digital Marketer to drive the overall growth and who will be responsible for achieving overall sales target. You as a performance marketing lead will create the infrastructure required for the brand to scale up for next 3 years.
Requirements:
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Expert understanding of Google / Meta AdWords (search, display, YouTube), Google Analytics, Social Media Advertising (primarily Facebook/ Instagram) in the context of driving ecommerce sales in the consumer product space.
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Hands-on experience in optimizing and scaling ad spends while maintaining ROAS targets.
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Ability to collate and analyze data from digital advertising platforms and use it to optimize marketing spends.
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Fundamental understanding of SEO.
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Experience with email and WhatsApp marketing.
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Experience with Microsoft Clarity or similar tools
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An entrepreneurial mindset that can work well with cross functional teams to drive growth
Responsibilities:
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Complete responsibility and oversight for all digital advertising spends across platforms.
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Allocating media spends to achieve sales targets while optimizing for ROAS.
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Working with the Branding team to optimize creative strategies based on performance data.
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Oversight of customer retention marketing campaigns
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Optimizing the user experience across touch points to optimize conversions (website, abandoned cart and retention flows, etc.)
Qualifications:
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MBA from Tier 1/ 2 college with atleast 4+ years of experience as a digital or growth marketer.
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Strong stakeholder management skills as role will need coordination with multiple touchpoints ( agency, e-com team, brand-com team etc)
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Strong understanding of ad-plaforms like Google Ads, DV360, Facebook ads etc, with hands on experience
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Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM
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Very strong data driven approach and first principle thinking
