Area Sales Manager

Company Overview

Euler Motors, established in 2018, is a leading OEM specializing in electric vehicles (EVs) for commercial industries. The company focuses on delivering high-quality, technologically advanced electric vehicles that incorporate cutting-edge engineering and innovation. Euler Motors aims to create intelligent, data-driven vehicles that not only serve as transportation modes but also function as sophisticated systems capable of collecting, processing, and analyzing real-time data to optimize performance and operational efficiency. The organization operates within the automotive, electric mobility, and commercial vehicle sectors, fostering a culture of innovation and growth.

Job Summary

The Area Sales Manager will be responsible for leading and expanding the business within a designated geographic area, specifically in Delhi + NCR. This role involves driving sales growth, developing dealer and channel networks, expanding market presence, and managing key customer relationships. The ideal candidate will possess a strong understanding of the electric vehicle ecosystem, particularly in passenger and commercial EVs, and will play a pivotal role in establishing Euler Motors' footprint in the region. The position requires entrepreneurial drive, strategic thinking, and leadership to achieve business targets and foster sustainable growth.

Responsibilities

• Own the overall business performance and sales targets for the assigned area, developing and executing strategic plans to meet volume and revenue goals.
• Identify high-potential markets, cities, clusters, and customer segments for expansion, including new market launches and emerging opportunities in last-mile delivery, e-commerce, logistics, FMCG, and cargo applications.
• Drive retail, institutional, fleet sales, and customer acquisition efforts, ensuring consistent growth and market penetration.
• Build, appoint, and manage the dealer/distributor network at the area level, ensuring dealer productivity, inventory management, and profitability.
• Develop and implement strategies to improve dealer coverage, penetration, and ecosystem relationships with fleet operators, financiers, and institutional clients.
• Lead new market launches and expansion initiatives, establishing relationships with large fleet owners, logistics companies, and institutional customers.
• Build and lead the sales and business development team, setting targets, tracking performance, coaching team members, and ensuring effective ground-level execution.
• Manage area-level revenue, volume, contribution, and profitability, tracking key business metrics and preparing forecasts and performance reviews.
• Collaborate with cross-functional teams including regional, product, marketing, service, finance, and operations to ensure seamless execution and customer satisfaction.
• Engage with key stakeholders such as dealers, channel partners, fleet owners, government agencies, and ecosystem partners to foster strong relationships and business growth.

Qualifications

• 5 to 15 years of experience in sales/business development, preferably within automotive, commercial vehicles, electric vehicles, or 3-wheelers.
• Proven experience managing area-level or regional sales operations.
• Strong background in dealer/channel development and management.
• Demonstrated ability to handle sales targets and team management.
• In-depth understanding of the local market, commercial vehicle ecosystem, and customer dynamics.
• Experience in passenger vehicle EVs is a significant advantage.
• Excellent business acumen, with proficiency in working with numbers, targets, and P&L metrics.
• Highly entrepreneurial, hands-on, and adaptable to a fast-paced growth environment.
• Strong negotiation, communication, stakeholder management, and leadership skills.
• Educational qualifications: Bachelor’s degree in Business, Engineering, or related fields; MBA is preferred.

Preferred Skills

• Experience working with government and regulatory bodies related to EV policies.
• Knowledge of financing options and NBFC partnerships.
• Familiarity with data analytics and vehicle telematics.
• Ability to innovate and adapt strategies based on market trends.
• Multilingual skills relevant to the Delhi + NCR region.

Experience

• Minimum of 5 years and up to 15 years of relevant experience in sales, business development, or operations within the automotive or EV industry.
• Experience managing regional or area sales teams and dealer networks.

Environment

• The role is based in Delhi + NCR, with a mix of office and fieldwork.
• The position involves frequent travel within the region to meet clients, dealers, and stakeholders.
• The work environment is fast-paced and entrepreneurial, requiring adaptability and proactive engagement with the market.

Salary

• Not specified; competitive salary package commensurate with experience and performance.

GrowthOpportunities

• Potential to advance into regional leadership roles or national sales management.
• Opportunities to lead strategic initiatives in market expansion and product portfolio development.
• Career growth within a rapidly expanding EV organization committed to innovation and sustainability.

Benefits

• Not specified; typically includes performance incentives, health insurance, and other standard corporate benefits, subject to company policies.