Planning, executing and overseeing marketing in the digital space across Google & Meta (FB & Insta) including creating ad sets & targeting options, remarketing, choosing the right media amongst others
Tracking, analyzing & reporting the performance of campaigns across various parameters to identify opportunities for optimization and improvement
Structure the campaigns with company objectives/goals
Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses
Curate insights data and map customer journeys and buyer segments
Report data with across channels, categories, and campaigns Requirements
Experience: 3-4 years
Experience with Google Ads and Meta Ads for ecommerce objectives (revenue, RoAS)
