B2B Sales

Company Overview

Jiraaf is India’s largest fixed income platform. Our mission is to revolutionize wealth creation by democratizing access to fixed income products, which include listed bonds, Fixed Deposits (FD), Security Deposit Instruments (SDIs), and Pass-Through Certificates (PTCs), through our easy-to-use online bond platform. We empower individual investors to earn risk-adjusted returns by participating in high-quality listed investment opportunities that were previously available only to ultra High Net-worth Individuals (HNIs) and family offices. As a Securities and Exchange Board of India (SEBI) registered platform, we ensure transparency, trust, and compliance. Join us on our journey to redefine wealth creation and financial prosperity for all. Website Link

Job Summary

We are seeking a results-driven Senior profile for B2B Sales to drive the distribution and sales of fixed-income products across institutional and semi-institutional investor segments. This strategic role involves expanding our investor base, driving credit sales, and actively engaging with key stakeholders such as institutional investors, ultra-HNIs, wealth managers, and corporate treasuries.

Responsibilities

• Own end-to-end sales cycle: Prospect, pitch, negotiate, and close sales of fixed-income products including:
  • Corporate Bonds (Investment-Grade & High-Yield)
  • Non-Convertible Debentures (Public & Private)
  • Structured Notes / Market Linked Debentures (MLDs)
  • Subordinated / Perpetual Debt Instruments
• Grow Investor Base: Build and manage strong B2B relationships with:
  • Institutional Investors (Mutual Funds, Insurance Companies, AIFs)
  • Wealth Management firms and Independent Financial Advisors (IFAs)
  • Family Offices & Ultra-HNIs
  • Corporate Treasuries & Wealth Management Platforms
• Active Deal Syndication:
  • Pitch live deals and upcoming issuances
  • Drive investor participation and lead the book-building process
  • Provide real-time feedback on pricing and appetite
• Revenue & Target Ownership:
  • Meet and exceed quarterly sales and revenue Key Performance Indicators (KPIs)
  • Ensure repeat transactions and long-term engagement from key investor accounts
• Market Intelligence:
  • Track market movements, investor behavior, and product trends
  • Offer insights into origination and structuring teams to refine offerings
• Cross-functional Collaboration:
  • Work closely with structuring, legal, and compliance teams to ensure smooth transaction execution
• Travel as needed to strengthen relationships and close deals

Qualifications

• 5-10+ years of relevant experience in fixed income sales, capital markets, Debt Capital Markets (DCM), or wealth distribution
• Strong network of institutional, HNI, and corporate investors in the fixed-income space
• Demonstrated ability to close high-value transactions and meet sales targets
• Excellent communication, negotiation, and client-handling skills
• Solid understanding of SEBI/RBI regulations, exchange listings, and debt market infrastructure (e.g., NSDL, BSE/NSE)
• Background in Non-Banking Financial Companies (NBFCs), investment banks, wealth-tech, or fintech platforms preferred
• MBA, Chartered Accountant (CA), Chartered Financial Analyst (CFA), or equivalent professional qualification

Preferred Skills

• Experience with financial modeling and analysis
• Familiarity with investor relations and reporting

Experience

• 5-10 years of relevant experience in the field of fixed income sales or capital markets.

Environment

• Locations: Bangalore, Mumbai, Delhi
• Work Type: Full-Time
• Willingness to travel is essential to strengthen relationships and close deals.

Salary

• Not specified

Growth Opportunities

• Potential for career advancement within sales and business development roles at Jiraaf.

Benefits

• Not specified