Head of Marketing – Elevé Diamonds
Company Overview
Elevé Diamonds is building one of India’s most distinctive lab-grown diamond jewellery brands. Born from the house of Tibarumal Jewels, which boasts over a century of heritage, craftsmanship, and trust, Elevé combines the warmth of a family jeweller with the ambition and sophistication of a modern luxury house. The brand focuses on bridal, occasion, and statement jewellery and operates six stores across two states, with plans for further expansion.
Job Summary
We are seeking a dynamic and strategic Head of Marketing to lead Elevé’s brand and growth agenda through its next stage of expansion. This role requires a blend of creative vision, analytical rigor, commercial understanding, and team leadership, playing a central role in shaping customer interactions across various touchpoints.
Responsibilities
- Lead the marketing strategy: Develop and execute an annual marketing strategy that aligns with business objectives, translating them into clear marketing plans and measurable growth initiatives.
- Drive market expansion: Identify attractive customer segments and geographies to support Elevé’s expansion into new cities and markets.
- Build the brand: Shape Elevé's premium brand identity with a focus on differentiation within the competitive landscape and ensuring consistency across all customer touchpoints.
- Lead campaigns and customer acquisition: Oversee full-funnel marketing campaigns across various channels, strengthening brand awareness and delivering measurable outcomes.
- Lead digital and performance marketing: Head all digital efforts, building a strong online presence that reflects Elevé's premium positioning and drives customer outcomes.
- Strengthen the retail experience: Develop in-store marketing programs and experiential strategies that enhance customer engagement.
- Build customer retention and loyalty: Create personalized customer journeys and retention strategies using CRM and customer data.
- Build visibility and strategic partnerships: Lead PR efforts, events, and brand collaborations to enhance Elevé’s visibility and prestige.
Qualifications
- Experience: Significant marketing leadership experience in jewellery, luxury, fashion, premium retail, or another consumer-facing category.
- Marketing Skills: Proficiency in building integrated marketing strategies across brand, digital, retail, and customer engagement.
- Analytical Skills: Strong understanding of customer acquisition, performance marketing, and the effective use of data.
- Leadership: Proven ability to build and lead a high-performing marketing team while managing cross-functional teams and external partners.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field; a master's degree is preferred.
- Skills: Excellent communication, stakeholder management, and leadership abilities; adept at creativity balanced with analytical judgment.
Preferred Skills
- Experience in the luxury or high-end consumer market.
- Familiarity with CRM tools and marketing automation platforms.
- Knowledge of current market trends in lab-grown diamonds and jewellery.
Experience
- Minimum of 5-7 years of experience in a marketing leadership role, preferably within luxury or fashion brands.
Environment
The position is based in Hyderabad, with travel as required by business needs. The work setting is dynamic and entrepreneurial, reflecting the fast-growing nature of Elevé Diamonds.
Salary
Estimated at 40 LPA, including a variable component.
Growth Opportunities
The Head of Marketing will have the opportunity to shape a nationally recognized brand, contributing to the future of lab-grown diamond jewellery in India and leading expansive growth initiatives.
Benefits
- Competitive salary package.
- Opportunities for professional development and career growth within the company.
- Exposure to a high-performing marketing organization and brand-building strategy.
