Director of Events & Field Marketing | Scrabble
Posted on March 12, 2026
Job Description
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Director, Strategic Events & Field Marketing</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">A market-facing events marketing leader who can build Certinal’s visibility, create executive engagement opportunities, and turn industry events into brand credibility, strategic relationships, and pipeline in the US healthcare market.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Requirements: </b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">8–12+ years in healthcare focused events marketing, field marketing, or B2B demand generation</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Strong experience managing industry events, executive events, and partner marketing programs</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Experience in US B2B tech, SaaS, enterprise software, or healthcare technology marketing</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Ability to connect events directly to pipeline and revenue outcomes, not just attendance metrics</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Experience working closely with sales, partnerships, and senior leadership</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Strong understanding of account-based and executive engagement programs</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Ability to manage agencies, vendors, sponsorships, logistics, and budgets end to end</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-6ebdf36f-7fff-c5e6-c1e1-33f2cf9c9937">Strong communication and project management skills</b></p>
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