Director of Events & Field Marketing | Scrabble
Job Description
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Director, Strategic Events & Field Marketing
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A market-facing events marketing leader who can build Certinal’s visibility, create executive engagement opportunities, and turn industry events into brand credibility, strategic relationships, and pipeline in the US healthcare market.
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Requirements:
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8–12+ years in healthcare focused events marketing, field marketing, or B2B demand generation
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Strong experience managing industry events, executive events, and partner marketing programs
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Experience in US B2B tech, SaaS, enterprise software, or healthcare technology marketing
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Ability to connect events directly to pipeline and revenue outcomes, not just attendance metrics
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Experience working closely with sales, partnerships, and senior leadership
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Strong understanding of account-based and executive engagement programs
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Ability to manage agencies, vendors, sponsorships, logistics, and budgets end to end
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Strong communication and project management skills
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