Key Responsibilities:
● Growth Strategy & Execution
○ Define and execute the overall growth strategy - user acquisition, activation,
engagement, and retention across all channels (organic + paid)
○ Design and manage the marketing funnel, user journey, and conversion
optimization strategies
○ Work closely with the founders and product team to identify key levers for user
growth and monetization
● Performance Marketing
○ Plan, implement, and optimize digital campaigns (Meta, Google, YouTube, etc.)
with a focus on ROAS and CAC
○ Develop A/B testing strategies, landing page experiments, and user journey
improvements to drive growth KPIs
● SEO, Content, and Social Media
○ Oversee SEO strategy and execution to drive long-term organic growth
○ Collaborate with content creators and designers to create engaging,
high-performing digital content (blogs, reels, videos)
○ Develop community-led growth via WhatsApp, Instagram, YouTube, and parent
referral programs
● Analytics & Insights
○ Define and track key growth metrics (CAC, LTV, Retention, MAU/DAU, etc.)
○ Use tools like Mixpanel, Google Analytics, and Meta dashboards to extract
insights and optimize campaigns

Required Skills and Qualifications:
● 2-5 years of experience in growth marketing, performance marketing, or digital
marketing, preferably in consumer internet, ed-tech, sports-tech, or early-stage startups.
● Strong understanding of digital marketing tools, CRM systems, and marketing analytics.
● Experience in managing budgets, agencies, and in-house marketing teams.
● A builder's mindset, demonstrating ability to thrive in uncertainty and navigate resource
constraints efficiently.
● A passion for sports, education, and impact-driven businesses is highly desirable.