Vice President - CPG

Company Overview

Not specified.

Job Summary

The Vice President (VP) of Consumer Packaged Goods (CPG) at Chaayos is a strategic leadership role responsible for scaling the company's CPG business. The role involves understanding the current ecosystem, developing and stress-testing product-market fit (PMF), creating a comprehensive scale-up plan, and executing it effectively. The VP will work closely with founders and cross-functional teams to drive growth, build strategic partnerships, and establish a strong market presence, with the ultimate goal of matching the scale and scope of Chaayos' core business.

Responsibilities

• Understand the current ecosystem, business, and market gaps within the first 90 days, building relationships with existing partners and gaining deep insights into the business nuances.
• Develop and stress-test the Product-Market Fit (PMF) across various customer segments and geographies within 90-180 days, ensuring the core of the business is validated.
• Create a comprehensive plan for scaling the CPG business and secure alignment from relevant stakeholders and functions within 180-270 days, focusing on strategic levers and success metrics.
• Lead the execution of the scale-up plan, managing programs and ensuring achievement of predefined metrics beyond 180 days, with a focus on results and continuous improvement.

Qualifications

• Experience: 12-15 years of relevant experience, with mandatory background in the CPG/FMCG space.
• Educational Qualifications: Not specified, but likely a degree in Business, Marketing, or related fields.
• Technical Skills:
  • Strong understanding of customer insights and brand/product development.
  • Hands-on experience with platform skills and growth levers.
  • Deep knowledge of P&L management.
  • Expertise in performance marketing and growth strategies.
• Soft Skills:
  • Outcome-driven and results-oriented mindset.
  • Courageous, action-oriented, and comfortable operating in ambiguity.
  • Strong problem-solving and strategic thinking abilities.
  • Excellent relationship-building and stakeholder management skills.
  • Leadership skills with the ability to build and manage teams and systems.

Preferred Skills

• Proven track record of building and launching brands/products based on customer insights.
• Experience with platform-based growth strategies.
• Strong operational and execution capabilities.
• Ability to operate in detail-oriented environments and manage complex projects.
• Sales and growth-oriented mindset with a focus on scaling businesses.

Experience

• 12-15 years of experience in the CPG/FMCG industry.
• Prior experience as a founder or in entrepreneurial ventures is highly desirable, especially if the candidate has successfully built or scaled a business.

Environment

• The role is based in Delhi.
• The work environment involves strategic planning, cross-functional collaboration, and program management.
• The role may require working in a dynamic, fast-paced setting with a focus on growth and innovation.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.