Brand Building Media Lead - Job Description
Experience: 3+ years of experience in media planning, buying, brand campaigns, and

performance analytics
Location: Mumbai. Office is in Sakinaka, Andheri East
Remote Work: This is an in-office role by default. WFH possible on a case-to-case basis. CTC: ₹16 -18 LPA, depending on experience and skills
You will find that we are built on transparency.
Please only apply if this works for you financially.
About The Whole Truth

Who we are:

At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that—with honesty, simplicity, and unmissable storytelling.

What we do:

We are India’s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. Our range includes Whey Protein, Protein & Energy Bars, Nut Butters, Muesli, and Chocolates.

We sell across all major e-commerce and quick-commerce platforms, our own website, and retail stores.

But that’s not all:

We don’t just make products. We build brand love. Loudly, proudly, and consistently—through content, community, and creative campaigns that break clutter. Our Instagram and YouTube community is 300K+ strong, and our content has over 5 million views (largely organic!).

And now, we’re ready to scale that brand love even further—through smart, memorable, and well-placed media. That’s where you come in.

The Role: Brand Building Media Lead

We’re looking for a hands-on media lead who knows how to place the right message, in the right format, in the right place—and make sure it gets seen and remembered

What You’ll Own:

• ●  Leading end-to-end media strategy across platforms—Instagram, YouTube, OTT, programmatic, and emerging

• ●  Crafting and executing sharp, insight-driven brand media campaigns (non-performance, upper-funnel, awareness-building)

• ●  Collaborating closely with our Creative and Growth teams to ensure media and messaging sing in harmony

• ●  Owning media buying directly or through partner agencies—across video, static, influencer, and branded content formats

• ●  Tracking, optimising, and reporting campaign impact with precision (because what gets measured... etc.)

  Must Have:

• ●  Prior experience in brand media planning and execution (agency or brand side)

• ●  Ability to distill a creative or business brief into a tight, impactful media plan

• ●  Strong understanding of digital media formats, targeting, and placements across Meta,

  YouTube, OTT, etc.

• ●  Budget ownership and accountability mindset—you're comfortable spending every rupee

  like it’s your own

  Good to Have:

  ● Experience scaling D2C or challenger brands
  ● Hands-on experience with tools like Meta Ads Manager, Google Ads, DV360, or any

  OTT ad platforms
  ● Passion for content and storytelling—you get excited by a great hook and a killer

  placement
  ● Curiosity for performance media (though this isn’t a performance marketing role)