<p data-end="569" data-start="159"><span style="font-size:10px;"><strong data-end="596" data-start="571">Key Responsibilities:</strong></span></p> <ul data-end="1611" data-start="599"> <li data-end="744" data-start="599"> <p data-end="744" data-start="601"><span style="font-size:10px;">Develop and execute integrated brand marketing strategies in the lab-grown diamond and luxury jewelry space</span></p> </li> <li data-end="864" data-start="745"> <p data-end="864" data-start="747"><span style="font-size:10px;">Plan and manage retail marketing initiatives to drive store footfalls, in-store promotions, and customer engagement</span></p> </li> <li data-end="982" data-start="865"> <p data-end="982" data-start="867"><span style="font-size:10px;">Oversee campaign planning and execution across ATL, BTL, digital, social media, PR, and influencer collaborations</span></p> </li> <li data-end="1119" data-start="983"> <p data-end="1119" data-start="985"><span style="font-size:10px;">Work closely with retail, sales, and merchandising teams to support store launches, activations, VM initiatives, and local marketing</span></p> </li> <li data-end="1211" data-start="1120"> <p data-end="1211" data-start="1122"><span style="font-size:10px;">Manage brand communication, storytelling, and consistency across all marketing channels</span></p> </li> <li data-end="1312" data-start="1212"> <p data-end="1312" data-start="1214"><span style="font-size:10px;">Analyze market trends, consumer insights, and competitor activity to refine marketing strategies</span></p> </li> <li data-end="1412" data-start="1313"> <p data-end="1412" data-start="1315"><span style="font-size:10px;">Track campaign performance, ROI, and marketing metrics; prepare reports and actionable insights</span></p> </li> <li data-end="1513" data-start="1413"> <p data-end="1513" data-start="1415"><span style="font-size:10px;">Manage external agencies, vendors, and partners for creative, media, and production requirements</span></p> </li> <li data-end="1611" data-start="1514"> <p data-end="1611" data-start="1516"><span style="font-size:10px;">Support CRM, loyalty programs, and customer engagement initiatives to enhance repeat business</span></p> </li> </ul>