Brand Manager - Duroflex

Company Overview

At Duroflex, we're driven by a passion for comfort and a mission to help people sleep better. With over 60 years of expertise, we've established ourselves as leaders in India's sleep and comfort industry. Our comprehensive range includes mattresses, pillows, accessories, and furniture, all crafted with quality, comfort, and innovation in mind. We're committed to making comfort accessible to everyone, with a growing presence across India through retail stores, exclusive showrooms, multi-brand outlets, and online platforms. Joining Duroflex means becoming part of a team that values:

• Passion for comfort
• Openness and acceptance
• Innovation and excellence

Together, we're creating a world-class sleep and comfort brand that makes a real impact on people's lives.

Job Summary

The Brand Manager will play a key role in developing and executing brand strategies, overseeing brand performance, and ensuring brand consistency across all touchpoints. This role will report directly to the Head of Marketing and will collaborate closely with cross-functional teams to drive brand growth and success. The ideal candidate will have a strong sales and marketing background and a proven track record in brand management within the consumer goods or mattress industry.

Responsibilities

• Assist in the development and execution of brand strategies, ensuring alignment with company goals.
• Lead the planning, execution, and optimization of marketing campaigns and activities to drive brand awareness, brand love, and consumer loyalty.
• Translate brand elements into plans and go-to-market strategies.
• Collaborate with cross-functional teams, including product, creative, and sales, to translate consumer insights into actionable marketing plans and product launches.
• Monitor brand health metrics and adjust strategies based on data-driven insights.
• Monitor market trends, research consumer markets, and competitors' activities; use data and insights to drive decision-making and optimize brand performance.
• Manage the brand's digital presence and collaborate with the digital marketing team.
• Lead content creation with the creative team for campaigns, social media, and product launches.
• Oversee budgets, spending, and resource allocation to ensure efficient marketing operations.
• Support new product development (NPD) to maintain brand consistency and consumer appeal.

Qualifications

• Education: MBA/PGDM from a leading institute.
• Experience: 2-4 years of experience in FMCG/FMCD; recent experience in Direct-to-Consumer (D2C) is an added advantage.
• Skills:
  • Customer obsession: Ability to immerse in customer needs, both stated and unstated, and translate them into actionable business strategies.
  • Digital Savvy: Expertise in thriving in today’s cluttered digital landscape.
  • Self-starter and hustling attitude: Ability to move the entire organization constructively to make things happen.
  • Creative Mindset: Flair for developing innovative solutions while maintaining a strong understanding of brand aesthetics and messaging.
  • Data-Driven Decision Making: Strong analytical skills, with experience interpreting data and leveraging insights to improve brand performance.
  • Project Management: Ability to manage multiple projects simultaneously while meeting deadlines and working within budget.
  • Experience in Brand Marketing, media planning (online and offline), NPD, social media, and e-commerce.

Preferred Skills

• Experience with customer relationship management tools.
• Familiarity with market research tools and data analytics.

Experience

• 3-4 years of experience demonstrating impact created through first-principle thinking, hustle, and curiosity.

Environment

• Location: Bangalore (5 Day Work from Office)
• Type: In-office work environment, fostering collaboration and creativity.

Salary

• Competitive salary and performance-based incentives.

Growth Opportunities

• Exciting career growth: Opportunity to work with a dynamic team and develop a clear career path within an industry-leading organization.
• Collaborative environment: Work closely with senior leadership, creative teams, product, and sales departments, allowing you to make a meaningful impact on the brand.
• Silo-less work environment that’s young, dynamic, and inclusive that fosters creativity and innovation.

Benefits

• Learning & Development: Ongoing professional development opportunities through training programs, workshops, and conferences to help you stay ahead in your career.