Creative Strategist – Performance Marketing

Company Overview

munchable.tv is a media-tech company focused on creating innovative content solutions in India. Utilizing AI tools for content production, we aim to create stories that resonate with culture while achieving business key performance indicators (KPIs). Our team collaborates with major brands and partners to develop intellectual properties (IPs) that engage audiences and encourage them to stop scrolling through their feeds.

Job Summary

The Creative Strategist in Performance Marketing will be responsible for crafting compelling content strategies and ad scripts that are informed by performance insights and media buying strategies. This role is ideal for creative individuals who excel at thinking in hooks and calls-to-action (CTAs) while optimizing for return on investment (ROI).

Responsibilities

• Develop and implement content strategies tailored to performance marketing objectives.
• Create engaging ad scripts that drive audience engagement and conversions.
• Analyze platform trends and performance data to inform content creation.
• Collaborate with cross-functional teams to enhance media buying strategies.
• Optimize content for maximum ROI based on data-driven insights.
• Stay updated on industry trends and emerging best practices in marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of performance marketing concepts and practices.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools and social media platforms.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving abilities.
• Familiarity with SEO and digital marketing strategies is a plus.

Preferred Skills

• Experience in working with AI tools for content production is a plus.
• Knowledge of brand storytelling and audience engagement techniques.
• Familiarity with various digital marketing platforms and analytics tools.

Experience

• Prior experience in performance marketing, content strategy, or a related field is preferred.

Environment

Location: Bangalore (Work From Office). The role requires working in a collaborative office environment.

Salary

• Full-Time: ₹35,000 – ₹50,000/month
• Internship: ₹15,000 – ₹25,000/month (3 Months - Full-Time Offer based on Performance)

Growth Opportunities

This position offers the potential for full-time employment after a 3-month internship based on performance, allowing for career advancement within the company.

Benefits

• Opportunity to work in a dynamic and creative environment with a focus on innovative content strategies.
• Potential for professional development and skill enhancement.