<p style="margin-top:50px; margin-bottom:20px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-size:19.0pt"><span style="font-family:&quot;Maison Neue&quot;,serif"><span style="color:black">Marketing Executive Job Description </span></span></span></b></span></span></span></p> <p style="margin-top:20px; margin-bottom:20px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif"><span style="color:black">Responsibilities:</span></span></b></span></span></span></p> <ul> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">Conduct market research and analysis to evaluate trends, brand awareness and competition ventures</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">As a marketing executive, you would be responsible for managing and coordinating social media platforms for the company. This includes creating and scheduling posts, engaging with followers, monitoring analytics, and implementing social media strategies to enhance brand visibility and engage the target audience.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">You would be responsible for liaising with public relations (PR) agencies to ensure effective communication and collaboration. This involves coordinating PR campaigns, providing necessary information and materials to the agency, reviewing and approving releases and posts.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">implementation of various marketing initiatives planned by the marketing team. It could involve organizing events, launching new products or services, conducting market research, coordinating advertising campaigns, and ensuring the smooth execution of marketing strategies.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">You would be involved in planning and executing marketing campaigns across different channels. This includes developing campaign concepts, creating content, managing budgets, coordinating with creative teams or agencies, and evaluating campaign performance.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">Oversee the coordination and creation of various content types such as blog posts, articles, website content, videos, infographics, and more. This involves collaborating with internal teams or external content creators, ensuring brand consistency, and optimizing content for different platforms and target audiences.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">Responsible for identifying relevant influencers or brand ambassadors, negotiating partnerships, managing relationships, and monitoring the effectiveness of influencer campaigns. This could involve coordinating product placements, sponsored content, or collaborations with influencers to reach a wider audience and increase brand awareness.</span></span></span></span></span></span></span></li> <li style="margin-bottom:5px"><span style="font-size:11pt"><span style="background:white"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-family:&quot;Maison Neue&quot;,serif">Tracking and analyzing marketing data is essential for measuring the effectiveness of campaigns and making data-driven decisions. As a marketing executive, you would be responsible for managing and analyzing data related to various marketing activities.</span></span></span></span></span></span></span></li> </ul>