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Bangalore | 5 Days WFO
Experience: 10–15+ Years | Cybersecurity
We are hiring a Head of Marketing for a recently funded cybersecurity scale-up backed by global investors.
This is a high-visibility leadership role to build the marketing engine from scratch, establish a predictable enterprise demand generation motion, and drive growth across India and North America. The role will work closely with the founders and Sales leadership.
Build the marketing engine from the ground up, with a focus on demand generation, enterprise pipeline and revenue growth.
Develop and execute GTM programs across ABM, outbound campaigns, digital channels, events and partnerships.
Build a repeatable demand generation engine to reach target enterprise accounts and generate qualified pipeline.
Partner with Sales to improve pipeline conversion, accelerate deal cycles and drive revenue.
Own marketing metrics, including pipeline contribution, campaign performance, conversion rates and ROI.
Build the company's presence in the cybersecurity market through targeted content, thought leadership and industry engagement.
Lead market research, competitive intelligence and customer insights to refine GTM strategy.
Build and scale the marketing team, processes and systems as the business grows.
10–15+ years of marketing experience, including 5+ years in cybersecurity.
Experience building and scaling demand generation and growth functions in B2B companies.
Experience driving enterprise pipeline through ABM, digital campaigns, outbound programs, events and partnerships.
Experience marketing to enterprise and upper-mid-market customers, preferably across BFSI and Healthcare.
Strong understanding of cybersecurity markets, enterprise buying cycles and complex B2B sales.
Experience working closely with founders and Sales leadership on GTM strategy and revenue growth.
Experience building marketing teams and processes in a startup or high-growth environment.