Head of Marketing – Demand Generation & Growth

Bangalore | 5 Days WFO
Experience: 10–15+ Years | Cybersecurity

We are hiring a Head of Marketing for a recently funded cybersecurity scale-up backed by global investors.

This is a high-visibility leadership role to build the marketing engine from scratch, establish a predictable enterprise demand generation motion, and drive growth across India and North America. The role will work closely with the founders and Sales leadership.

What you will own

• Build the marketing engine from the ground up, with a focus on demand generation, enterprise pipeline and revenue growth.

• Develop and execute GTM programs across ABM, outbound campaigns, digital channels, events and partnerships.

• Build a repeatable demand generation engine to reach target enterprise accounts and generate qualified pipeline.

• Partner with Sales to improve pipeline conversion, accelerate deal cycles and drive revenue.

• Own marketing metrics, including pipeline contribution, campaign performance, conversion rates and ROI.

• Build the company's presence in the cybersecurity market through targeted content, thought leadership and industry engagement.

• Lead market research, competitive intelligence and customer insights to refine GTM strategy.

• Build and scale the marketing team, processes and systems as the business grows.

What we are looking for

• 10–15+ years of marketing experience, including 5+ years in cybersecurity.

• Experience building and scaling demand generation and growth functions in B2B companies.

• Experience driving enterprise pipeline through ABM, digital campaigns, outbound programs, events and partnerships.

• Experience marketing to enterprise and upper-mid-market customers, preferably across BFSI and Healthcare.

• Strong understanding of cybersecurity markets, enterprise buying cycles and complex B2B sales.

• Experience working closely with founders and Sales leadership on GTM strategy and revenue growth.

• Experience building marketing teams and processes in a startup or high-growth environment.