Role Description for CRM Manager

Key Responsible areas

Strategy:

● Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation,
retention & improve user experience
● Develop user activation/onboarding campaigns for various user journey stages● Develop transactional, promotional & informational content & user targeting strategies that maximise user
retention, reactivations and growth CRM Operations
● To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the
objective of providing a great user experience across all their interactions with the product.
● Data backed optimisation in driving key metrics across engagement and retention
● Execute and Measure various user journey frameworks to ensure user delight and faster habit formation
● Cross functional collaboration between Product, Design and Marketing teams to enhance Product
appeal, Creatives and communication
● Owning end to end creative conceptualisation and creation in collaboration with the in-house design
team

 

Measurement:
● Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc
● Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion
percentages and numbers
● Working closely with Data team to understand key movers and implement learnings into strategy for
continuous improvement in User delight and key business objectives
Basic Requirement:
● 2 + years of core work experience
● Experience and Understanding the use of "CLEVERTAP"